Next Gen 2024 (Azerbaijan, China, Hong Kong, Indonesia, Ireland, Italy, Mexico, Singapore, UK and USA)

Posted 8 Days Ago
Be an Early Applicant
Remote
1-3 Years Experience
AdTech
The Role
As an intern at Landor, you will participate in a hands-on experience with projects, working independently and collaboratively with a talented team. You will engage in brainstorming and execution of ideas around brand identity and strategy, specifically focused on the rebranding of 'X', while exploring tools and processes for brand activation.
Summary Generated by Built In

***APPLICATIONS ONLY FOR ATTENDEES OF THE 2024 NEXT GEN: BRAND TRANSFORMERS PROGRAMME. In order to apply for this internship opportunity, you must have attended (or watched back) all 9 of the Next Gen sessions from 2024***

An internship at Landor is a unique and extremely rewarding experience. You’ll learn by participating in projects from start to finish, taking on tasks independently, and as part of a team. You’ll be able to listen, learn and grow by working collaboratively with some of the best in class talent there is. As well as input your own ideas and thoughts to the process. You can expect to be exposed to a wide range of projects, clients, tools, and processes.

The Brief:

More than a year after Twitter rebranded to 'X', people still refer to it as ‘'X (formerly known as Twitter)”

Think about…

Can ‘X’ make a comeback? And what would it take?

How is their visual identity working? What assets should they use more, use differently or leave behind?

Should ‘X’ stay or be renamed? Why?

How could ‘X’ reconnect with the users and audience they have perhaps lost?

How can ‘X’ activate its brand to attract new, younger users?

Can ‘X’ move away from being a platform for complaints and hate speech and become a platform of optimism for the future, allowing users to solve problems together? How can design/branding help ‘X’ to get to a place that these types of conversations would start happening?

APPLICATION DEADLINE NOVEMBER 15

#LI-DNI #LI-DNP

The Company
972 Employees
Remote Workplace
Year Founded: 1941

What We Do

We exist to make a positive difference for our clients, our people, and the world around us. We believe that difference lies in doing more than what’s necessary, in doing different than before, and in always pushing for better as professionals and as people.

We challenge ourselves to embrace what matters and let go of what doesn’t. We hold ourselves to the highest standards and inspire each other to go even further. We trust in our teammates and learn and grow from their different perspectives every day.

We look out for one another and get to be a supportive presence in each other’s lives. By making each other better, we create extraordinary together.

Because we know the transformative power of creativity, we know we can create positive change.
With purpose. With passion. By design.

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