This role is part of our Growth marketing team. We deliver end to end data driven campaigns which foster both creativity and performance. Our specialty is creative, digital communication that drives performance, boosts brand awareness, and shifts market share for our clients including eBay, Douglas, Meta, Netflix, and more! Our team in Germany combines technology, creativity and data to make our clients grow.
JOB PURPOSE
We are looking for a Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute their passion in the field of performance marketing / Paid Social.
KEY RESPONSIBILITIES
- Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
- Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
- Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
- Regularly monitoring performance metrics and optimizing campaigns, ensuring goals & KPIs alignment and client satisfaction
- Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
- Identifying and defining target audiences for effective ad targeting
- Collaborating with design teams to create compelling visuals or videos for ad campaigns
- Implement and configure conversion tracking mechanisms with our data teams, such as pixels or tags, to measure campaign success.
WHAT WE ARE LOOKING FOR
You…
- Are open-minded and eager to learn more and develop your skill set
- Work thoroughly, manage campaigns accurately and have an eye for detail
- Always keep an oversight, even when various tasks are at hand
- Have some experience with hands-on paid social projects
- Have an understanding of Social KPIs, campaign optimisation, and can analyse results with the help of Excel, Pivot and platform data
- Have collaborative skills for working with cross-functional teams, clients, and stakeholders
- Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
- Have a passion for (Paid) Social and are always up to date for news and trends
- Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
- Professional working proficiency in German with excellent English skills, capable of working with clients in German
WE OFFER
- Company pension scheme
- Flexible working hours, working from home and abroad work
- Health & Wellbeing - you have free, anonymous and unlimited access to 1-on-1 online coaching and mindfulness consultations with psychologists via chat, phone or video call
- €30 per month - You can use the flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/ or public transport
- Future Bens - We cooperate with FutureBens and offer you exclusive access to sustainable, healthy products at attractive deals
- A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
- Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
- The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
- Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.
WHO ARE WE?
We are pioneers at heart. What does that mean? We are always looking forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.
Our culture is big enough to cope and small enough to care. Meaning, that with people across 30+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients problems, no matter where you are in the world.
DIVERSITY, EQUITY & INCLUSION
At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.
We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.
