Company overview:
TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world.
Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT.
Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably.
About TraceLink:
TraceLink is a global leader in digital supply chain solutions, dedicated to ensuring the safety and authenticity of medicines across the entire supply chain. We provide a robust platform that connects manufacturers, wholesalers, dispensers, and other stakeholders, enabling them to collaborate efficiently and ensure timely delivery of safe, effective, and authentic products to patients.
Job Summary:
We are seeking a dynamic and experienced Partner Marketing Manager to join our marketing team. This individual will be responsible for developing and executing co-marketing strategies jointly with partners to drive awareness, interest and consideration for TraceLink solutions. The ideal candidate will have a strong background in B2B marketing with a focus on partner marketing, excellent communication skills, and the ability to build and maintain strong relationships with partners.
Key Responsibilities:
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Develop and implement comprehensive co-marketing strategies with partners to drive demand and pipeline.
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Collaborate with Channels & Alliances team, Sales, and marketing teams to design quarterly campaigns, and programs, and develop co-branded marketing materials.
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Successfully execute partner marketing programs such as joint webinars, regional events and digital campaigns from end-to-end, working with multiple stakeholders Build and maintain strong relationships with key partners, ensuring alignment on goals and objectives.
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Track and analyze the performance of partner marketing initiatives, providing regular reports and insights to key stakeholders.
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Coordinate with partners to develop case studies, success stories, and testimonials that highlight the value of TraceLink's solutions.
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Develop and maintain partner marketing collateral, including presentations, brochures, and other materials.
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Support the planning and execution of partner events, including FutureLink and other industry conferences.
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Collaborate with the corporate communications teams to ensure consistent messaging and positioning in all partner-related communications.
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Stay current with industry trends and competitive landscape to inform marketing strategies and tactics.
Qualifications:
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Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
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5+ years of experience in partner marketing, channel marketing, or a related role within B2B software, preferably in life sciences, healthcare, or supply chain.
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Proven track record of developing and executing successful partner marketing programs.
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Excellent written and verbal communication skills.
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Strong project management skills with the ability to manage multiple initiatives simultaneously.
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Ability to build and maintain strong relationships with partners and internal stakeholders.
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Analytical mindset with the ability to interpret data and provide actionable insights.
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Proficiency in marketing automation tools, CRM systems, and other relevant software.
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Ability to work independently and as part of a collaborative team.
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Experience in the life sciences, healthcare, or supply chain industry is a plus.
Please see the Tracelink Privacy Policy for more information on how Tracelink processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise your privacy rights. If you have questions about this privacy notice or need to contact us in connection with your personal data, including any requests to exercise your legal rights referred to at the end of this notice, please contact [email protected].
