About AvePoint:
Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint’s global channel partner program includes over 3,500 managed service providers, value added resellers and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.
At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!
Overview
We are seeking an experienced and dynamic Product Marketing Manager to join our Product Strategy team and help transform the Channel GTM strategy of an exciting, high-growth public company. This role requires a strategic thinker with a proven track record in developing and owning go-to-market strategy through partner channels, passion for research, bias for collaboration, and strong capacity for empathy with internal and external customers alike.
What will you be doing?
As our Channel Product Marketing Manager, you will help evolve the positioning of AvePoint’s core products to continue growing ARR, delighting our partner customer-base to outpace our competition.
Your responsibilities will include:
- Developing product positioning, packaging and pricing that differentiates AvePoint with compelling solutions driven by a deep understanding of channel customer needs, market trends and competitors.
- Planning and executing product launches across cross-functional teams (spanning Product, Marketing, Sales, Customer Success, Support, Services, partner channel and beyond).
- Evolving our channel offerings to outpace the market and drive to significant growth targets; requires agility, creativity and growth-mindset.
- Researching and analyzing the target market, key personas and competitive landscape to develop market segmentation, ICPs, battlecards, messaging maps and other enabling assets.
- Engaging customers, partners, analysts and the market with messaging on AvePoint’s roadmap and innovation to drive awareness across each audience.
- Elevating the voice of the customer including customer advisory councils, product previews, customer satisfaction surveys and continuous feedback from the field; leveraging this insight to influence product roadmap and develop strategies to mitigate gaps.
- Enabling product, field, and corporate marketing colleagues with clear strategy documentation and core assets for global/corporate plays and lead solution offerings, including sales brochures, pitch decks, customer testimonials and input on marketing content.
- Tracking performance of key solutions and adjusting both strategy and tactics to support (over)achievement of targets with quantitative metrics like ARR, Product Attachment, and GRR – and incorporating qualitative feedback from internal and external sources.
OK, I’m interested… is this the job for me?
We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.
n this highly visible and cross-functional role, you’ll need to have the ability to think creatively and strategically while switching between thinking and doing and adapting to a range of internal and external audiences.
Other qualities you’ll need to be a fit for this role include:
- 5+ years product marketing experience in B2B technology, SaaS and partner marketing experience strongly preferred
- Track record of successfully launching products and leading GTM
- Strong positioning and messaging skills; ability to craft clear and simple messages that work
- Track record of effective engagement with sales organizations to drive results
- Market research and analytical skills; ability to build strategy and tell stories with data
- Collaborative team player; works aloud and enjoys engaging with marketing teams and other functions (like sales, product, services); able to lead and influence beyond reporting lines
- Articulate and skilled at telling a written or visual story in a simple straightforward way
- Organized and capable of juggling multiple complex projects simultaneously, meeting deadlines and keeping stakeholders informed with consistent communication
- Willingness to continuously learn new techniques and skills and eager to mentor others
About AvePoint
AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.
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