Performance Marketing Director

Key Responsibilities:

• Lead digital acquisition channels: paid search (SEM), display & programmatic, social advertising (LinkedIn, etc.), retargeting, and affiliate/partner campaigns. 
• Manage end-to-end campaign planning—from audience segmentation and creative development to delivery and optimization 
• Oversee the marketing budget for paid channels, ensuring effective resource allocation and adherence to financial goals 
• Develop and manage full-funnel campaign plans, performance forecasts, and A/B test roadmaps. 
• Translate product and brand narratives into performance campaigns that drive customer acquisition and conversion. 
• Define customer segments and personas for targeted marketing strategies, tailoring messaging and paid campaigns to diverse audience groups. 
• Implement robust performance tracking, attribution models, and dashboards to monitor KPIs (CAC, ROAS, MQLs, pipeline contribution). 
• Keep abreast of the latest trends and developments in paid marketing, cloud networking, and the broader technology landscape to inform strategies and initiatives. 
• Work closely with Sales, Product, Partner, Channel and Data Analytics to ensure alignment and integration of marketing efforts with broader business goals. 

Key Attributes & Competencies

• Strategic Vision: Ability to see the big picture, anticipate market shifts, and translate business goals into actionable marketing strategies.  
• Collaboration: Skilled at building consensus, navigating complex stakeholder environments, and driving alignment across functions.  
• Adaptability: Comfortable working in fast-paced, evolving environments; flexible in shifting priorities and approaches as needed.  
• Results-Orientation: Focused on delivering measurable outcomes, optimizing performance, and ensuring accountability at every stage.  

Success Metrics

• Achievement of campaign KPIs and contribution to pipeline generation and revenue targets.  
• Optimization of budget to pipeline generation, MQLs, AQLs, across campaigns, tactics, and channel mix.  
• Operational efficiency gains, including reduction in campaign cycle times and increased team productivity. 

Experience and Skills Required:

• Bachelor's degree in marketing, Business, Communications, or a related field; Master's degree preferred.  
• 8+ years of progressive experience in integrated campaign management, marketing strategy, or related disciplines, in B2B SaaS companies with comparable scale to Extreme Networks ($500M to $5B in revenue) 
• Experience launching and scaling paid programs for consumer hardware, e-commerce, or mobility products. 
• Deep fluency with platforms like Meta, Google Ads, YouTube, TikTok, DSPs, and analytics tools (GA4, Amplitude, etc.) 
• Strong analytical skills and proficiency in using data analysis tools (e.g., Google Analytics, Excel). 
• Experience with marketing automation and CRM platforms (e.g., Marketo, Power BI, Tableau, Salesforce) is a plus. 
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment. 
• Strong project management skills and the ability to handle multiple priorities in a fast-paced setting. 
• Results-oriented mindset with a focus on driving measurable outcomes.