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AUTO1 Group

Performance Marketing Manager (f/m/x)

Posted 2 Days Ago
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Berlin
Senior level
Berlin
Senior level
The Performance Marketing Manager will lead the planning and execution of marketing campaigns across Google Ads and YouTube, focusing on driving brand growth and optimizing performance. Responsibilities include budget management, data analysis with in-house tools, and collaborating with cross-functional teams to enhance campaign effectiveness.
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Company Description

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment for a steep learning curve.
We are looking for a Performance Marketing Manager (f/m/x) for our B2C brand Autohero. With our unique online as well as offline presence and product offering we are disrupting the automotive industry, one of the biggest markets still in the hands of traditional players.
We are working in a fast paced, bottom-up environment, with outstanding skilled team members with different backgrounds and expertice, aiming to make Autohero the Nr.1 used-car-buying platform.
Join us and let's conquer the automotive market!

Job Description

  • Take ownership of planning, executing, and optimising campaigns in GoogleAds / MicrosoftAds Search and YouTube
  • Leverage YouTube as a complementary channel to grow your skillset and explore its potential to scale up search brand results, driving brand buildup as well as direct performance outcome
  • Analyse complex sets of data using in-house tools to uncover growth opportunities and proactively push for scaling them in collaboration with your team
  • Fully own the budget for your market's channels, ensuring maximum impact and business growth across Google Ads and YouTube.
  • Collaborate with cross-functional teams (Design, Marketing Automation, Marketing Controlling, Video Production, etc.) on campaign planning, advertising materials, reporting, automation, and optimisation

Qualifications

  • Proven experience managing and expanding Google Ads Search campaigns with a track record of delivering results in a fast-paced environment.
  • A keen interest in expanding your knowledge beyond Search towards YouTube Ads and its potential to complement and scale brand traffic
  • Strong organisational skills, a tech-savvy mindset, and a detail-oriented approach. You work independently and have a can-do attitude.
  • A solid understanding of tracking, measurement, and attribution models.
  • Excellent command of Excel/Google Sheets. Knowledge of SQL and GoogleQuery are a plus
  • Fluency in English and Spanish/Italian/German/French is required, any other additional European language would be a plus

Additional Information

  • Once a unicorn, now a listed public company, be part of our success story!
  • We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
  • More than 90 different nationalities make up for a truly international and diverse working environment
  • We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
  • Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
  • Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace! 

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

#LI-A1

Top Skills

Google Ads
Microsoft Ads
SQL
Youtube

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