PR Account Executive

Location:                     Edinburgh or Glasgow  

Working pattern:   Hybrid (3 days office, 2 days flex) 

About Grayling UK 

Our people are in equal parts exceptional professionals and wonderful human beings.

We’ve created a culture that champions personal growth and development, empowering everyone to be creative, innovative and enjoy their work. Your growth is our priority because when you thrive, so do we.

We’re serious about our work but never about ourselves, so if you’re looking to start your career in PR & Comms, you’ve come to the right place!

About the role

We’re looking for a driven and ambitious PR Account Executive who wants to develop their career within an award-winning, top UK network agency. This is pivotal role within the Edinburgh or Glasgow office, where you’ll be responsible for delivering excellent day-to-day client work, playing a key support role within the team.  

Our Scotland team has recently won some fantastic new, international clients so you'll get an opportunity to work directly with our international network. In addition, our client mix is broad so you’ll be exposed to both consumer and corporate accounts, across Scotland and the UK, so it’s a fantastic opportunity to gain invaluable experience!

The day to day

• You’ll play a crucial role in the delivery of PR campaigns for your clients including developing compelling press releases, landing media coverage, engaging with influencers, and delivering social media campaigns. 
• Media relations activities, including media monitoring, trends analysis, opportunity-spotting and media liaison 
• Build and manage media and forward feature lists, recommending appropriate opportunities to target 
• Conduct effective media sell-ins, identifying the most advantageous opportunities for client coverage 
• Communicate accurately, keeping the team and client informed on progress in accordance with agreed processes, ensuring expectations are managed and any issues are escalated in a timely fashion 
• Organise client meetings, helping to prepare agendas and sharing follow up actions. 
• Deliver accurate written communications with the ability to write a range of copy including: press releases, quotes, emails, status & contact reports, social media materials 
• Manage departmental administration whilst supporting the team, ensuring internal processes are followed 
• Build and manage top-tier media relationships 
• Assist in the new business process including participating in brainstorm meetings, research and proposal preparation
• Monitor the media landscape for new opportunities to sell in additional Grayling products and services to clients to enhance revenue and profitability 

What will give you the edge

• A strong desire to build a career in public relations 
• Excellent writing abilities with strong attention to detail 
• Curious – a desire to learn, improve, apply new knowledge and develop self 
• Personal drive and passion for the industry 
• Strong administrative and organisation skills 
• Creative thinker and problem solver 
• Ability to juggle multiple and changing priorities 
• Ability to assimilate information quickly and recommend a practical response 
• Supportive, inspiring and motivational team player 
• Confident networker 

Our promises to you 

• Flexible working arrangements, including hybrid working, a work from anywhere policy, flexi time and 4pm Friday finishes
• 25 days’ holiday, increasing by one day every year up to 30 days
• Additional day of leave on your birthday & gifted time off over Christmas
• A monthly cash allowance to use on the benefits most important to you - you'll have the freedom to choose how you enjoy it!
• Enhanced family-friendly policies
• Free subscription to Calm app
• Office perks, including free breakfasts & fruit
• An abundance of personal development opportunities, through our internal training programmes
• New business and employee referral bonuses
• Interest-free season ticket loan & Railcard reimbursement
• Cycle to work scheme
• Employee Assistance Programme offering a 24/7 confidential advice line
• Life assurance

Get to know us

Grayling is one of the UK’s most connected communications agencies, working across Public Affairs, Planning & Infrastructure, Consumer and Corporate. With nine UK offices and more than 20 worldwide, we help organisations navigate complexity, shape conversations and make a meaningful impact through smart thinking, cultural insight and creative ideas.

We’re excited to keep raising the bar for impactful communications around the world and are proud to share that we have been named in PRovoke Media’s 100 Best Public Relations Agencies in the World.

Our commitment at Grayling is to combine our employees’ unique backgrounds, perspectives and experiences to build a more diverse and inclusive organisation that represents all of us and the businesses we work with.  We encourage applications from people of all backgrounds and will consider all applicants regardless of age, gender identity, ethnicity, religion or belief, sexual orientation, family or parental status, neurodiversity and disability status. If you need any adjustments during the application process, we’re here to help - just let us know.