Develops product positioning, messaging, go-to-market plans, launch communications, customer migration materials, sales enablement resources, and internal briefings for Schoolcomms/Parental Engagement and Reading Cloud. Partners with Product, Marketing, Sales, Customer Success, Onboarding, and Implementation teams to support adoption, retention, growth, and customer transitions while incorporating customer, market, and competitor insights.
We're looking for a Product Marketing Manager on a 6 month Fixed Term contract to support two key areas of ParentPay Group's portfolio: Schoolcomms/ Parental Engagement and Reading Cloud.
You'll translate product developments into clear customer propositions, support go-to-market activity and customer migrations, and equip commercial and customer-facing teams with the information they need.
Both product areas are undergoing significant development and change. You'll work closely with Product, Marketing, Sales, Customer Success, Onboarding and Implementation to ensure that communications, launches and customer transitions reflect product readiness and customer needs.
This is a hands-on role suited to someone who can work independently, manage competing priorities and bring clarity to complex information.
Key Responsibilities
Product Positioning
- Develop clear, differentiated positioning and messaging for Schoolcomms/Parental Engagement and Reading Cloud, tailored to key customer audiences.
- Collaborate with Product and commercial teams to ensure accurate, consistent messaging aligned with customer needs and market insights.
Go-to-Market and Product Communications
- Support product launches, enhancements and updates through effective go-to-market planning and clear internal and customer communications.
- Partner with Marketing to develop campaigns and content that drive awareness, adoption, retention and growth, while managing launch dependencies.
Customer Migration and Adoption
- Develop targeted customer communications supporting product migrations, consolidation and changes to existing solutions.
- Collaborate with cross-functional teams to align messaging, address customer concerns and support successful adoption.
Sales Enablement and Internal Readiness
- Create tailored sales materials, product messaging and commercial resources to support customer engagement and retention.
- Deliver internal product briefings, updates and FAQs, maintaining accurate resources across shared knowledge platforms, including Product Zone.
- Gather customer, market and competitor insights to inform product positioning, communications and marketing activity.
- Build strong cross-functional relationships, managing priorities, dependencies and actions across both product areas.
Skills, Knowledge and Expertise
- Minimum 3 years’ Product Marketing experience, ideally within SaaS, EdTech or B2B technology.
- Strong positioning, messaging and content development skills, translating complex products into clear customer benefits.
- Experience supporting product launches, go-to-market strategies, sales enablement and customer adoption.
- Excellent communication and stakeholder management skills, with the ability to influence across teams.
- Strong organisational and prioritisation skills, managing multiple projects and changing demands.
- Proactive, commercially aware and confident working independently, with experience in customer migrations or change programmes advantageous.
About
At ParentPay Group, we believe that when schools run well, students thrive. That’s why we’ve spent decades building the operating system that supports well‑run schools – a seamless layer of tools, insights, and support that makes school life simpler for teachers, leaders, caterers, parents, and students alike.From cashless payments and parent engagement to catering management, library systems, and MIS platforms, we connect the everyday parts of education through simple, secure, and connected tools. What began as a way to make school payments easier has grown into Europe’s leading EdTech group – trusted by over 20,000 schools and 9 million users across the UK and Europe.Every day, our platforms process millions of payments, messages, and data points, quietly working in the background so schools can shine out front. Together, we’re helping schools save time, cut costs, and create more time for learning.ParentPay Group is more than a collection of brands. We are a group of people dedicated to supporting well‑run schools and giving time back to teachers, parents, caterers, admin staff – and most importantly, to students.
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