Product Marketing Manager, Platform DACH (d/f/m)

Personio's intelligent HR platform helps small and medium-sized organizations unlock the power of people by making complicated, time-consuming tasks simple and efficient. Our growing team of 1,800+ Personios across Europe and the US are building user-friendly products that delight our 14,000+ customers and their 1.5 million employees. Ready to make an impact from day one?

The role is also open at an Associate Product Marketing Manager level.

This position is office-based (hybrid) in either Dublin, Munich, Berlin, London, or Amsterdam.

The Role: How you'll make an impact at Personio

If you're keen to turn the curious into customers and bring your passion for engaging audiences to life, a marketing career at Personio could be an ideal fit. You'll play a key role in generating demand, enhancing brand awareness, and directly driving business growth. Join us to build a thriving community that sets the standard in the HR technology industry and beyond.

Your role as a Product Marketing Manager (German speaking) will be critical to making sure Personio tells compelling stories and stands out from the competition in this rapidly evolving market. You’ll be responsible for co-owning the Personio platform message, which explains the holistic value that our Personio products have to offer. You will own a variety of initiatives that help support brand awareness, pipeline generation, and help drive deals to close. 

Role Responsibilities: What you'll do

This opportunity is ideal for someone who is driven, curious, a strong storyteller, and motivated to help their team win. It will be critical to understand the needs of your market and help translate the needs of customers and prospects into strong sales assets. This role will need to be comfortable navigating ambiguity and finding solutions. This role will report to our Sr. Product Marketing Lead and will receive guidance from the existing Platform PMM. 

• Be the go-to-market expert who helps amplify our Platform message in the German market 

• Develop a deep understanding of the market including our top competitors and their products 

• Develop a deep understanding of the Personio product and what makes us better 

• Work with sales enablement to create, update, and train sales on new assets that will help them effectively pitch the value of Personio 

• Partner with research team to better understand the market, test messaging, and create unique assets 

• Support the internal PMM team with asset creation for the German market for items like industry or segment specific messages 

• Partner closely with the German marketing team to help support their regional campaign plans 

Role Requirements: What you need to succeed

• Excellent written, verbal, and presentation skills in English and German 

• 2+ years of product marketing experience, ideally with at least 1 year of experience in an HR-relevant role. Experience in a high growth B2B organisation is essential

• Ability to deeply understand technical aspects of Personio and competitors’ products

• Experience engaging with sales and leadership effectively and efficiently

• Teamwork: you are energized by building relationships with people from different backgrounds and with different roles and geographical locations.  You have experience working cross-functionally, knowing when to lead and when to support

• Self starter: you are self-motivated and can influence the teams and individuals around you

• Ability to navigate through ambiguity and pickup and run projects easily 

• Technology experience, particularly B2B software and SaaS

• Sales or Sales Engineering experience is a plus

• Product experience a plus

• Product Marketing experience is a plus

Why Personio? 

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.
Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years

• Make an impact on the environment and society with 1 Impact Day per year

• Receive generous family leave, child support, mental health support, and sabbatical opportunities

• We follow an office-led, remote-friendly approach, including opportunities to work from home and international locations. Many of our teams have designated days for gathering in the office to enhance collaboration and foster a sense of community.

• We enjoy gathering for meals, cultural initiatives, and events like local Summer Sessions and year-end celebrations. There's also healthy snacks, drinks, and a weekly catered lunch.