We are looking for a strategic and insight-driven Product Marketing Manager to join our Marketing team at Linnworks. Reporting directly to the Director of Product and Partner Marketing, this role will play a critical part in shaping how we understand our market, position our products and enable our teams to win.
As Product Marketing Manager, you will be the voice of the market inside the business and the voice of the product in the market. You will lead market intelligence and competitor intelligence initiatives, partner closely with Product Managers on go-to-market (GTM) execution and ensure Sales, Customer Success and Marketing are fully enabled around new releases and product updates.
The ideal candidate is curious, analytical and commercially minded. You are equally comfortable conducting competitive analysis, partnering on GTM strategy and building enablement programs. You must have a strong aptitude for AI tools and experience leveraging AI to scale your impact.
Interested candidates must live in the UK (London or Chichester) and be able to work for any UK employer without sponsorship
Key Responsibilities:
Market Intelligence & Insights
- Build and maintain a deep understanding of the ecommerce market, including customer segments, buyer personas, industry trends and emerging opportunities
- Translate market insights into actionable recommendations that inform product strategy and messaging
- Own the competitor intelligence program, including creating competitive battlecards, objection-handling frameworks and win/loss analysis reporting
- Develop and maintain ideal customer profiles (ICPs) and buyer personas
Messaging & Customer Communication
- Build strong messaging and positioning, including in customer-facing content
- Own and manage quarterly product update webinars for customers, partnering with Product and Customer Success to showcase new features and enhancements
- Develop webinar messaging, narratives, and presentation materials that clearly communicate customer value
- Support broader customer communications around product updates, including release notes, announcements and in-product messaging
Go-to-Market & Product Launches
- Partner closely with Product Managers to define and execute GTM strategies for new features, enhancements and strategic initiatives
- Lead cross-functional GTM planning to ensure alignment across Product, Sales, Customer Success, Marketing and Partnerships
- Develop launch plans that include positioning, messaging, enablement, customer communications and campaign alignment
Sales & Cross-Functional Enablement
- Equip Sales and Customer Success teams with the tools, content, and training needed to effectively articulate value and win against competitors
- Develop enablement materials including pitch decks, one-pagers, FAQs, and objection-handling guides
- Proactively enable internal teams on recent releases to ensure consistent messaging and confident customer conversations
Experience & Skills:
- 2+ years of experience in Product Marketing, Market Intelligence, Competitive Intelligence, or related roles within SaaS
- An AI-first mentality to accelerate your impact
- Excellent storytelling and communication skills, with the ability to simplify complex concepts
- Strong understanding of B2B SaaS go-to-market strategies and sales cycles
- Proven experience partnering with Product teams on launches and release communications
- Demonstrated success in building and operationalizing competitive intelligence programs
- Experience developing sales enablement programs that drive measurable impact
Preferred
- Experience in ecommerce, marketplace integrations or supply chain
- Familiarity with win/loss analysis frameworks and buyer journey mapping
- Experience working in global teams across US, UK, and EU markets
What You’ll Bring:
- Curiosity and a passion for understanding customers and markets
- Commercial acumen and a revenue-focused mindset
- A proactive, ownership-driven approach
- Ability to balance strategic thinking with hands-on execution
- Comfort operating in a fast-paced, iterative SaaS environment
- UK-based (London or Chichester)
- Remote-first, with hybrid options in London or Chichester for UK-based candidates
- Flexible working hours to support cross-time zone collaboration
Perks & Benefits
🏠 Remote & flexible working – with hybrid options in London or Chichester
✨ Fantastic team culture based on trust and belonging
💻 Home office budget – £500 to set up your ideal workspace (UK) / equivalent allowance (US)
🩺 Private Medical Insurance (UK) / Comprehensive health coverage (US)
💚 Group Life Insurance & wellbeing support
🧘 Mental well-being support – Access therapy, mental health sessions, and yoga through a premium Headspace subscription
🤗 EAP confidential benefit – 24/7 access to compassionate guidance & expert advice
⛱ 25 days holiday + bank holidays (UK) / competitive PTO (US)
📖 Training, support, and personal development
Who We Are
As the global leader in the eCommerce automation sector, Linnworks has one mission: Giving our clients back their time to grow and lead their brands. Companies wanting to sell their products via marketplaces like Amazon, eBay, Facebook, and more need a platform to automate and monitor retail, inventory, and shipping processes and performance.
We have teams across North America and Europe and are backed by Marlin Equity Partners, a leading growth equity firm headquartered in California. Linnworks not only has the market-leading product for eCommerce automation but also attracts the best people in the industry. Highly skilled, passionate, collaborative, and customer-centric — we pride ourselves on our people.
