Product Marketing Manager

Company Description

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
All trademarks referenced above are owned by their respective trademark owners.

Job Description

As a PMM your main challenge will be:

Driving the marketing activations which compose our yearly marketing plan to answer to the game’s current strategy. Identify your objectives, develop a fitting concept, set your targets, drive its implementation, and perform a postmortem.

e.g. – I want to reengage churned users, I will develop a crossover project with another racing game, I expect to generate 30k installs from it, I reach out to the developer of the other game/our internal teams, make it a reality, and analyze the fallout.

What it means on a daily basis

• Manage promotional assets creation for Disney Speedstorm (trailers, web assets, screenshots, store descriptions…)
• Represent, preserve and potentially develop the integrity of Disney Speedstorm brand (title, packaging, tone of voice, marketing storytelling…)
• Be the point of contact with our Disney marketing counterparts, ensuring their awareness and support for marketing activities
• Receive and develop promotion opportunities with external partners, from OEMs to agencies, or store platforms: integration of the game in passes, developing custom liveries for promotional offers, creating custom builds for stores, etc...
• Work in close collaboration with the development team to steer marketing opportunities both inside and outside of the game
• Develop the outreach part of our seasonal marketing strategy in cooperation with the ASO manager and the marketing director.
• Develop activations focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating with our other teams

Who you will be working with:

A lot of people! This is a very central role and you will have a lot of contacts. Your main role will be to support the day to day implementation of the marketing plan for Disney Speedstorm along with our community and ASO experts, as well as your team lead.
You will also be part of the bigger Disney Speedstorm game team in the Barcelona studio, which means you will regularly interact with producers, game designers, artists, economy designers, etc... On top of that you will get to work with experts in a range of other fields (UA, Press, Market Insights...)

Qualifications

Who you are:

• A driven creative mind who is not afraid of breaking the mold: we want ambitious concepts
• An organized driver who can back up their concepts: have the data to convince everyone, including yourself, that your plans make sense
• And most importantly, someone who is motivated and passionate about their work!

What you need to succeed:

• 3+ years in consumer marketing, ideally in online entertainment
• Knowledge and passion for video games: we work on all platforms so we cover a large range of topics
• A good knowledge of Disney and Pixar IPs would be a great plus
• Completely fluent in English – both conversational and copywriting
• Strong analytical skills – you need to be able to look at KPI dashboards and extract insights
• Creative spirit capable of creating innovative marketing programs with objectives anchored in reality
• Ability to organize your time and prioritize – you won’t be micromanaged, so you need to be able to call your shots

Additional Information

Why Join the World of Gameloft?

• Because you want to be part of an exceptional experience within a company that is constantly growing!
• Because you want to work with talented people who are industry pioneers!
• Because you want to be part of an international environment with daily contact with other countries & cultures!
• Because you want to work in an inclusive equal opportunity workplace!
• Or, just because you’re looking for a great place to work!
  

Benefits:

• Permanent contract, full-time job with excellent Social Benefits.
• 25 vacation days per year + Birthday day off.
• Private medical health insurance.
• Flexible compensation with Ticket Restaurant Card.
• Free language courses.
• Flexible schedule + option to work a shortened schedule on three days.
• Flexible work-from-home hybrid model.
• Merit based salary progression system and a competitive initial salary package.
• Career-development opportunities.
• Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).
• ... and Tuesday & Thursday afterwork beers!

We can’t wait to find our next great talent!

Join our team, recently recognized in Forbes' top 100 companies to work for! We're gamers from all walks of life, united in creating a culture of inclusivity. Partnering with organizations like COGAM, we ensure a safe workplace for everyone, regardless of background or gaming preference. Whether you're a casual or hardcore gamer on any platform (we're cross-platform now!), we want you to feel like you belong. Be part of shaping the gaming industry with us!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www.gameloft.com

If the offer interests you, Join the Game!