Lead product marketing strategies for the UK, driving customer insights, messaging frameworks, and collaborative go-to-market initiatives to enhance revenue and market presence.
Our Purpose
At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.
How you'll make an impact
- As Product Marketing Manager for the UK, you will play a pivotal role championing the voice of the customer and ensuring our product and go-to-market strategies deliver customer value and commercial impact across the region.
- By deeply understanding the UK market and championing customer needs, you will craft differentiated value propositions and refine our positioning to ensure our offering resonates within the UK context and with the needs of customers. You will collaborate closely with product, marketing, and commercial teams and drive the go-to-market (GTM) strategy for our regional product portfolio, including our suite of tax products.
- The ideal candidate is customer-focused, results-driven and skilled at aligning stakeholders around best-in-class product marketing practices to achieve meaningful results.
What you'll do
- Collect quantitative and qualitative insights about customer needs and competitors across the region to identify market opportunities and guide regional product marketing priorities
- Lead the creation and upkeep of regional value propositions for Accountants, Bookkeepers, and Small Businesses.
- Bring CVPs to life for internal audiences, through the creation of messaging frameworks and playbooks to enable GTM activity and future product development
- Collaborate with customer-facing teams on global and regional go-to-market initiatives, including packaging and pricing.
- End-to-end ownership; Manage and grow the product portfolio, through partnering with Product on defining the strategy, developing the GTM strategy and working with the relevant teams to execute launch plans and drive adoption
- Advance revenue growth across Xero’s existing customer base and prospects by developing external facing sales enablement and campaign content that drives conversions
- Collaborate with sales enablement to drive sales productivity through market knowledge transfer, seller collateral and value based messaging guidance
- Proactively identify opportunities to grow regional acquisition, adoption, and retention using research, analytics, and feedback from customer-facing teams
- Act as a regional expert, providing guidance to teams on how to productise, position and take propositions to market to meet regional customer needs
What you'll bring with you
- Proven ability to craft compelling messaging that connects and converts target customers
- Ability to work independently, thrive in fast-paced environments and manage ambiguity
- Proactive mindset with a “roll-up-your-sleeves” attitude
- Strong storytelling skills with the proven ability to apply product marketing best practices to create compelling, customer-led narratives
- Demonstrated success building internal enablement tools (e.g., playbooks, messaging frameworks, audience guides)
- Ability to influence and align cross-functional teams, particularly across product, marketing, and regional teams
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, private medical insurance, gym passes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
Top Skills
Market Research
Product Marketing
Sales Enablement
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