About GTT:
GTT is a leading networking and security as a service provider for multinational organizations, simply and securely connecting people and machines to data and applications – anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges. Built on our top-ranked global Tier 1 network, GTT Envision is a single global technology platform to connect, orchestrate, virtualize and automate enterprise networks, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. For more information, please visit www.gtt.net.
Role Summary:
We are looking for a Product Marketing Manager to join our growing Global Product Marketing Team. The GTT Product Marketing Manager is responsible for supporting the go-to-market strategy and execution, internal release process, and cross-functional collaboration across the organization to tailor messaging, packaging, and delivery of our cloud, network and voice solutions to market.
You will work closely with the cloud, network and voice product leaders to improve awareness, knowledge and understanding both internally and externally of our solution portfolio to drive profitable revenue growth. You will support the product commercialization process and partner with cross-functional teams such as Product, Engineering, Learning and Development, Sales, Customer Success and the larger Marketing teams. Collaboration is crucial to your success in this role as you will work across different teams. This is a core role at the heart of GTT’s growth and strategy.
Job Scope/Supervision:
Reporting to the Director, Product Marketing, you will interact and collaborate with the extended Marketing team, Product and Technology, Learning and Development, Sales and Sales Operations Teams.
Duties and Responsibilities:
- Accountable for the go-to-market product roadmap, strategy, and execution of product launches for our cloud, network and voice services
- Lead the development and execution of GTM strategies pre and post launch for product features and updates for retention, acquisition, upsell and cross sell opportunities that drive engagement and adoption
- Partner with our Audience Product Marketing Manager to develop value proposition and messaging frameworks that will be leveraged both internally and externally for our cloud, network and voice solutions to drive articulation of our product portfolio positioning aligned to GTT’s KPIs.
- Work closely with Product Leaders to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
- Partner with our Storyteller to create new and manage existing marketing and sales enablement materials (sales documentation, product videos, website copy, blog posts, data sheets and whitepapers)
- Conduct product marketing data analysis by gathering and interpreting data and presenting it in a clear and actionable manner
- Identify GTM success metrics and measure the results of your strategies and initiatives and continue to iterate to maximize results
- Establish clear understanding of our client’s needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
Required Experience/Qualifications:
- 3+ years of product marketing, product management, or digital marketing experience, preferably in the Cloud, Network and Voice industry.
- Proven track record of executing successful product marketing strategies that have impactful results.
- Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
- Ability to create, organize, and maintain documentation and enablement collateral.
- Experience launching products or product features with cross departmental alignment, and tailoring communications to different audiences, both internally and externally.
- Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment.
- Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure.
- Strong communication and presentation skills.
Desirable Experience/Qualifications:
- Experience working with international teams is a plus
- Experience working in the Cloud, Network and Voice industry
- Cloud Certification from companies like AWS or Google
- Bachelor’s degree in Marketing, Journalism, English, Communications, or a related field a plus
Hours/Travel/Shift:
- Remote with some travel for team meetings.
Core Competencies
- Business Acumen: Knowledge of business concepts, tools, and processes that are needed for making sound decisions in the context of the company's business; ability to apply this knowledge appropriately to diverse situations.
- Knowledge of Organization: Knowledge of the organization's vision, structure, culture, philosophy, operating principles, values, and code of ethics; ability to understand the value of aligning capabilities with business goals to support optimal performance.
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviours.
- Problem Solving: Knowledge of approaches, tools, techniques for recognizing, anticipating, and resolving organizational, operational or process problems; ability to apply knowledge of problem solving appropriately to diverse situations.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Universal Competencies
- Continuous Improvement: Knowledge of transformation initiatives to drive fundamental changes, enhance responsiveness and efficiency to core business practices. Ability to drive cultural changes from best effort to results oriented.
- Customer First (Non-Customer Facing): Knowledge of internal customer interactions, creating a culture of accountability, collaboration, and partnership. Ability to build an environment supporting internal customer value creation at every level.
- Operational Excellence: Understanding the system-driven processes for consistency and scalability. Ability to re-focus processes and systems from integration activity to maximizing a positive customer impact and anticipating future trends.
EEO Statement
GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT’s employees to perform their job duties may result in discipline up to and including discharge.
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