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Publicity and Brand Manager - FTC

Posted 14 Hours Ago
Be an Early Applicant
Hybrid
London, England
Mid level
Hybrid
London, England
Mid level
Manage publicity and brand strategy for Carnival IP, coordinating marketing assets, leading publicity for productions, and overseeing licensing and social media.
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Company Description
Carnival Films is one of the UK's leading drama specialists led by producers Executive Chairman, Gareth Neame, and Managing Director, Nigel Marchant.
Part of Universal International Studios, a division of Universal Studios Group, Carnival has produced hundreds of hours of drama that have been broadcast and performed around the world since the company was founded in 1978, garnering over 200 award wins and nominations, including Primetime Emmys®, Golden Globes, BAFTAs, Oscars and TONYs. Carnival's shows include global phenomenon Downton Abbey, Belgravia for EPIX and ITV and the smash-hit series The Last Kingdom for Netflix which captivated viewers for five seasons, and the film The Last Kingdom: Seven Kings Must Die which ranked as the global #1 film on Netflix upon its release in April 2023. The company has also produced landmark series such as Poirot, Hotel Babylon, Whitechapel and Dracula, along with the award-winning mini-series Traffik, Any Human Heart, The Lost Honour of Christopher Jefferies and The Hollow Crown anthology.
Carnival's current slate includes a contemporary reimagining of The Day of the Jackal for Sky and a five-part drama about the tragic Lockerbie bombing.
Job Description
*Start Date* 1st August 2025
Job Purpose
To manage the publicity and brand strategy for all Carnival IP.
Responsibilities
  • Responsible for the coordination of the creation of promotional / marketing assets for Carnival programming and providing feedback and approvals on behalf of the company.
  • Responsible for the deal approvals, creative approvals and consultation rights at Carnival (e.g. consumer products, licensing and brand extensions, key art design, marketing assets, talent approvals, etc); coordinating further approvals if/when necessary.
  • Responsible for licensing of Carnival content (stills, clips) - setting fees, handling the negotiations, drafting agreements and coordinating the execution of contracts.
  • Leading and managing publicity for Carnival's productions, running meetings and liaising with internal and external stakeholders, production, and third parties to ensure broadcasters and marketers are effectively serviced with regards to materials and assets (key art, social and digital marketing materials, unit and BTS photography etc).
  • Ensure that NBCU stakeholders (publicity / comms, marketing, sales and consumer products), suppliers and buyers are effectively serviced from a promotional / marketing / creative assets point of view.
  • Responsible for the brand direction and identity for ancillary activities; ensure that Carnival's programme brands / franchises (e.g. Downton) are effectively extended/managed/protected from an editorial point of view.
  • Manage all social media channels / activity for Carnival's programming, providing the brief and campaign direction, reviewing and approving all assets and messaging.
  • Event planning and management - internal screenings, publicity and promotional events, charity events. Liaising with third parties and stakeholders, organising logistics, special guests, approving / designing promotional materials.
  • Co-line manager for the Production Operation Intern.

Qualifications
Skills & Experience
  • 3-5 years' experience with Publicity and Brand Management.
  • Experience in publicity and marketing of television/film - working with multiple internal and external teams to plan and create multi-platform social, digital and press campaigns.
  • Photo publicity experience in entertainment with a keen eye for detail and understanding of approvals processes and software.
  • Brand and product development experience within licensing and brand partnerships, ideally within an entertainment company.
  • Experience of worldwide retail business including retail marketing tactics, promotional partners and consumer products.
  • Strong relationship builder.
  • A proactive and tenacious approach to their role.
  • Strong prioritisation skills.
  • A detail-oriented individual with the ability to work in a cross-functional and fast-paced environment on multiple projects under tight deadlines.
  • Ability to collaborate and communicate effectively and consistently with senior management, internal stakeholders and colleagues.
  • Good communication and negotiation skills.
  • Creative problem solver.
  • Strong brand ambassador and ensure all publicity and marketing materials, licensed and ancillary products etc meet the company's vision and standards.

Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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