The Partner Manager will develop reseller partnerships, manage sales incentives, provide training, and monitor performance to expand ServiceNow's market reach.
Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
As a Partner Manager focused on Reseller Partnerships at ServiceNow, your primary objective will be to develop and strengthen our reseller channel ecosystem. This role is crucial for expanding ServiceNow's market share and reach through the strategic engagement and empowerment of our reseller partners. The ideal candidate will possess a robust sales background with a special focus on building and nurturing reseller partnerships in the technology domain.
Key Responsibilities:
- Execute against the defined reseller channel sales strategy to increase revenue and market penetration.
- Identify, recruit, and onboard new reseller partners while maintaining fruitful relationships with existing partners.
- Manage sales incentive programs to motivate reseller partners towards achieving sales targets.
- Work closely with reseller partners and ServiceNow named Partner Manager, when applicable, to develop sales plans and strategies for effectively marketing ServiceNow solutions.
- Ensure reseller partners are equipped with the necessary training, resources, and support to successfully sell and implement ServiceNow products.
- Collaborate with marketing to create and execute promotional activities and programs specifically designed for reseller channels.
- Provide reseller partners with regular updates on product developments, market trends, and competitive positioning.
- Facilitate the alignment between reseller activities and ServiceNow's sales objectives, ensuring a cohesive sales strategy.
- Monitor and analyze reseller sales performance, providing guidance and support to optimize sales outcomes.
- Serve as the primary liaison between ServiceNow and reseller partners, ensuring a strong and productive partnership.
- Onsite presence required at partner site weekly or as agreed upon with designated partners.
Qualifications
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- Bachelor's degree in business, Marketing, or a related field.
- Proven experience in channel sales management, with a specific focus on developing and managing reseller partnerships within the technology sector.
- Deep understanding of cloud services, digital workflow solutions, and the competitive landscape.
- Strong negotiation skills, with a proven track record of successfully closing deals and building profitable partnerships.
- Exceptional relationship-building skills, capable of engaging with and influencing partners at all organizational levels.
- Strategic thinker with the ability to create and execute detailed sales plans.
- Excellent communication, presentation, and interpersonal skills.
- Willingness to travel as needed to meet with partners and attend industry events.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
As a Partner Manager focused on Reseller Partnerships at ServiceNow, your primary objective will be to develop and strengthen our reseller channel ecosystem. This role is crucial for expanding ServiceNow's market share and reach through the strategic engagement and empowerment of our reseller partners. The ideal candidate will possess a robust sales background with a special focus on building and nurturing reseller partnerships in the technology domain.
Key Responsibilities:
- Execute against the defined reseller channel sales strategy to increase revenue and market penetration.
- Identify, recruit, and onboard new reseller partners while maintaining fruitful relationships with existing partners.
- Manage sales incentive programs to motivate reseller partners towards achieving sales targets.
- Work closely with reseller partners and ServiceNow named Partner Manager, when applicable, to develop sales plans and strategies for effectively marketing ServiceNow solutions.
- Ensure reseller partners are equipped with the necessary training, resources, and support to successfully sell and implement ServiceNow products.
- Collaborate with marketing to create and execute promotional activities and programs specifically designed for reseller channels.
- Provide reseller partners with regular updates on product developments, market trends, and competitive positioning.
- Facilitate the alignment between reseller activities and ServiceNow's sales objectives, ensuring a cohesive sales strategy.
- Monitor and analyze reseller sales performance, providing guidance and support to optimize sales outcomes.
- Serve as the primary liaison between ServiceNow and reseller partners, ensuring a strong and productive partnership.
- Onsite presence required at partner site weekly or as agreed upon with designated partners.
Qualifications
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
- Bachelor's degree in business, Marketing, or a related field.
- Proven experience in channel sales management, with a specific focus on developing and managing reseller partnerships within the technology sector.
- Deep understanding of cloud services, digital workflow solutions, and the competitive landscape.
- Strong negotiation skills, with a proven track record of successfully closing deals and building profitable partnerships.
- Exceptional relationship-building skills, capable of engaging with and influencing partners at all organizational levels.
- Strategic thinker with the ability to create and execute detailed sales plans.
- Excellent communication, presentation, and interpersonal skills.
- Willingness to travel as needed to meet with partners and attend industry events.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.
Top Skills
AI
Cloud Services
Digital Workflow Solutions
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