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Develop retail sales capability plans, manage trade marketing strategies, monitor KPI performance, and improve ecommerce capabilities for regional markets.
Job Description
Responsible for developing Retail sales capabilities plans to deploy in the markets. Leads perfect store, trade marketing strategy and excellence/incentives programs for internal and external teams. Influences local teams to accomplish regional strategies and KPIs, standardize execution across the region.
- Control and monitoring by KPIs with the correlation between indicators such as product availability, share of shelf, extra spaces, sellout.
- Standardize DGMP targets and accomplishment for the markets.
- Elevate our ecommerce performance through capabilities, tools and quarterly plans.
- Develop trade marketing Q plans to secure brilliant basics for the region.
- Brands toolkits development with Marketing teams.
- Deploy materials by retail environment for the region.
- Develop and deploy distributor excellence program.
- Follow up KPIs with commercial internal and external teams.
- Secure monthly/annual targets by market.
- Develop incentive programs for external and internal teams: sales force, field sales force, etc.
- Cascade programs for local market proper execution.
Knowledge & Experience
- University degree in a career related with Business Administration, Marketing or finance.
- 5+ years of experience managing regional strategy in Trade Marketing, Commercial or similar in consumer goods companies.
- Field sales force knowledge
- Data analysis
- Perfect store expertise
- Ecommerce and retail expertise
- English Intermediate / advanced
- South America / Andean region market knowledge (plus)
Location(s)
Santiago, Chile
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Data Analysis
Ecommerce Tools
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