This role exists to drive the strategic direction of Unilever’s Dressings category in Greece by developing and executing insight-led brand plans that deliver short-term performance and long-term, sustainable growth. In addition, this role holds direct responsibility for the management and development of the Hellmann’s brand within the category. You’ll be part of a team that believes in doing work that matters — for people and the planet.
Because here, we don’t just hire for jobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
- Consumer & Market Insights
- Develop a deep understanding of category performance, consumer behavior, shopper insights, and retailer strategies.
- Collaborate closely with Consumer & Market Insights and external research partners to inform decision-making.
- Strategic Planning & Execution
- Contribute to the development and annual revision of the long-term category strategy.
- Lead the Integrated Business Planning (IBP) process: conduct brand analysis, define strategic priorities and craft the annual marketing plan.
- Brand Management & Activation
- Own and drive the Hellmann’s brand strategy and execution within the Greek market
- Design and implement launch/relaunch plans
- Oversee media and promotional strategies, adapting to market dynamics and competitive landscape
- Coordinate the local execution of regional/global initiatives (e.g., packaging, media)
- Performance Monitoring & Innovation
- Track and evaluate the success of new product launches.
- Identify and validate new business opportunities through market analysis and business case development.
- Cross-Functional Leadership
- Act as a key liaison between marketing and other departments to ensure seamless execution.
- Manage marketing budgets effectively and within agreed targets.
REQUIRED QUALIFICATIONS
- 5+ years of experience in brand management or brand development
- Proven experience in media planning and consumer activation (traditional and digital)
- Strong analytical, strategic thinking, and business acumen
- Fluency in both English and Greek
- High proficiency in MS Office tools
PREFERRED QUALIFICATIONS
- Postgraduate degree in Marketing, Business Administration, or a related field (MBA preferred)
- Experience in sales or cross-functional commercial roles
- Demonstrated ability to translate insights into impactful and innovative brand initiatives
ADDITIONAL INFORMATION
- Hybrid work and flexibility.
- Continuous learning and development opportunities.
- Competitive remuneration.
- Benefits: life insurance, meal vouchers.
- Contract: fixed-term maternity cover (12 months).
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
