The role involves designing and executing competitive marketing campaigns, collaborating cross-functionally, leveraging analytics for optimization, and aligning with sales for adoption.
Available Locations: Austin
About the Role We're looking for a strategic and execution-driven Senior Competitive Campaigns Strategist to design and run campaigns that sharpen our competitive positioning, fuel demand, and enable field. This is a highly collaborative individual contributor role, working cross-functionally with Product Marketing, Demand Generation, and Field to translate insights into impactful go-to-market campaigns.
Key Responsibilities
Qualifications
What You'll BringYou thrive at the intersection of competition and creativity-using data and insights to build differentiated campaigns that win mindshare and market share. You're collaborative, detail-oriented, and excited to play a key role in shaping how we show up against competitors.
About the Role We're looking for a strategic and execution-driven Senior Competitive Campaigns Strategist to design and run campaigns that sharpen our competitive positioning, fuel demand, and enable field. This is a highly collaborative individual contributor role, working cross-functionally with Product Marketing, Demand Generation, and Field to translate insights into impactful go-to-market campaigns.
Key Responsibilities
- Competitive Campaigns: Develop and execute integrated marketing campaigns that differentiate our solutions in highly competitive markets, driving awareness, pipeline, and customer adoption.
- Demand Generation: Partner closely with the demand gen team to design programs across digital, ABM, events, and content syndication channels to target competitor accounts and influence pipeline creation.
- Cross-functional Collaboration: Work with Product Marketing Managers, Growth Marketing, Product and Field to distill competitive insights, proof points, and messaging into actionable campaign assets and tactics.
- Data-Driven Execution: Use campaign analytics, funnel metrics, and market intelligence to continuously optimize performance and influence future strategy.
- Sales Alignment: Collaborate with Sales and Sales Enablement to activate competitive marketing campaigns in the field-driving adoption of campaign assets, tailoring ABM plays for priority accounts, and ensuring feedback loops to optimize future programs.
- Tech Stack Expertise: Leverage CRM (Salesforce), ABM platforms (Demandbase), and marketing automation tools to target, measure, and report on impact.
Qualifications
- 7-10 years of experience in B2B marketing, with a strong focus on competitive positioning, campaigns, or demand generation.
- Proven ability to run integrated, multi-channel campaigns that drive measurable results.
- Strong analytical skills with experience using Salesforce, Demandbase, and marketing automation tools (e.g., Marketo, HubSpot, or equivalent).
- Exceptional cross-functional collaboration skills, especially with Product Marketing and Demand Gen teams.
- Excellent communication skills-able to craft compelling narratives, influence stakeholders, and translate insights into action.
- Experience in cybersecurity, SaaS, or technology markets a strong plus.
What You'll BringYou thrive at the intersection of competition and creativity-using data and insights to build differentiated campaigns that win mindshare and market share. You're collaborative, detail-oriented, and excited to play a key role in shaping how we show up against competitors.
Top Skills
Demandbase
Hubspot
Marketo
Salesforce
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