The Senior Copywriter develops clear, compliant, conversion-focused messaging across paid media, landing pages, CRM, social, partnerships, and selected product surfaces. Responsibilities include creating messaging variants for testing, maintaining brand and regulatory consistency, building reusable frameworks, analyzing campaign performance, localizing content for international markets, and collaborating with growth, lifecycle, data, design, and motion teams.
The Senior Copywriter is responsible for helping shaping Trade Nation TOV, producing clear, compliant, and conversion-focused messaging across Trade Nation’s marketing and product touchpoints. This includes paid media, landing pages, lifecycle communications, social content, partnerships assets, and selected product surfaces.
Working within the shared studio model, the role ensures messaging remains consistent with brand standards, regulatory requirements, and business objectives across multiple markets. The Copywriter works closely with designers, growth teams, lifecycle marketing, and the data team to produce content that supports acquisition, conversion, and customer engagement.
The role also supports international market launches and localisation, ensuring messaging is adaptable across geographies while maintaining brand consistency and compliance.
Requirements
- Work with growth teams and the data team to understand campaign performance and refine messaging accordingly.
- Write and edit copy for paid media campaigns, landing pages, CRM communications, social content, and partnerships materials.
- Produce messaging variants for testing across paid media, landing pages, and lifecycle journeys.
- Ensure messaging aligns with brand tone, product positioning, and regulatory requirements.
- Develop reusable messaging frameworks and templates aligned with Compliance guidelines.
- Support international market launches by adapting and localising messaging across markets and channels.
- Collaborate with designers and motion teams to ensure copy and visual execution work together effectively.
Benefits
- Competitive salary, and discretionary annual bonus.
- Private healthcare.
- Active Lifestyle allowance.
- Annual leave above minimum entitlement.
- Up to 3 weeks allowance to work in any location.
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What you need to know about the Edinburgh Tech Scene
From traditional pubs and centuries-old universities to sleek shopping malls and glass-paneled office buildings, Edinburgh's architecture reflects its unique blend of history and modernity. But the fusion of past and future isn't just visible in its buildings; it's also shaping the city's economy. Named the United Kingdom's leading technology ecosystem outside of London, Edinburgh plays host to major global companies like Apple and Adobe, as well as a growing number of innovative startups in fields like cybersecurity, finance and healthcare.
