The Senior Data Analyst will analyze paid marketing campaigns, optimize growth strategies, build dashboards, and conduct advanced analytics to enhance acquisition efficiency.
About Airalo
Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.
About you
We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.
About the Role
Position: Full-time / Employee
Location: Remote-first
Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits
As Airalo’s Senior Data Analyst, Growth, specialising in Acquisition, you will support the paid acquisition marketing team in analysing campaign results, uncovering insights, and improving acquisition efficiency across channels such as Google Ads, Meta, TikTok, and programmatic. You will be the analytical engine behind our growth initiatives — ensuring every dollar spent is optimised and every experiment is measured with rigor.
Responsibilities include but aren’t limited to:
- Track, analyse, and report on performance across paid channels (Google, Meta, TikTok, programmatic, affiliates). Identify optimisation and growth opportunities across digital marketing campaigns and partnerships.
- Partner with campaign managers to optimise spend allocation, targeting, and bidding strategies.
- Build dashboards and reporting frameworks that surface actionable insights for leadership. Translate complex results into easy-to-read summaries. Clearly communicate progress towards spend and performance targets per channel on a daily basis.
- Conduct incrementality testing, cohort analysis, and attribution modelling to inform budget decisions.
- Supporting the team in producing strong testing frameworks for creative assets, optimisation, structure and setup, helping to boost the number of tests we run at any time.
- Collaborate with finance and growth teams to ensure alignment on spend, CAC, and ROI targets.
- Stay updated on industry trends, measurement best practices, and data privacy
Must haves:
- 4+ years of experience in performance marketing, data analytics, or growth.
- Proficiency with analytics and visualisation tools (Adjust, Google Analytics, Looker, Tableau, or similar).
- Strong proficiency in SQL and foundational experience with Python for data analysis.
- Familiarity with paid ads platforms (Google Ads, Meta Business Manager, TikTok Ads) and understanding their associated analytics and metrics .
- Strong understanding of acquisition KPIs (CPA, ROAS, LTV, incrementally).
- Ability to clearly communicate findings to technical and non-technical stakeholders.
- Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimisation.
- Curiosity, attention to detail, and comfort working in a fast-paced environment.
Nice to haves:
- Strong preference for previous experience measuring the impact of lifecycle campaigns, coupons/discounts, creative testing, and other performance marketing initiatives, etc
- Experience with cloud data platforms (GCP)
- Understanding of data modeling principles for marketing analytics
- Familiarity with version control systems (git)
- Reverse ETL exposure (Hightouch)
By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here.
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
Top Skills
Adjust
Cloud Data Platforms
GCP
Git
Google Ads
Google Analytics
Hightouch
Looker
Meta Business Manager
Python
SQL
Tableau
Tiktok Ads
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