Senior Director, Field Marketing, APAC

Available location: Singapore
About Us
At Cloudflare, we have a bold vision for the future: to help build a better Internet. Cloudflare secures this new era by building the trusted, neutral infrastructure that enables organizations to safely connect, protect, and accelerate their digital footprints. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work.
About the Role
Cloudflare is looking for a results-oriented and strategic Senior Director of Field Marketing, APAC who loves driving revenue and digging into new Go-To-Market challenges. In this role, you will lead a high-performing team of marketing professionals to develop a comprehensive marketing strategy and manage localized campaigns across the entire APAC theater-encompassing ANZ, ASEAN, Korea, GCR, and SAARC-to fuel our regional success and expansion. You are a seasoned growth marketer who thrives in a dynamic environment, moves quickly to build structure, and can serve as the primary regional partner to our global teams.
What you'll do

• Drive APAC Marketing Strategy and Pipeline Generation: Define and own the comprehensive APAC demand marketing strategy, covering all segments from commercial to the region's largest enterprise accounts, and maximizing total pipeline by integrating deep Go-To-Market and sales development knowledge.
• Champion Agentic AI Transformation: Champion and operationalize an agentic, "Human + AI" mindset, focusing on system-level process design, custom apps, and workflow automation to build the fastest, most leading-edge marketing organization in the industry and 10X team productivity.
• Foster Executive Engagement & Regional Event Strategy: Own and execute the regional event strategy, including third-party events and hosted roadshows (such as Cloudflare Connect and Immerse), while actively driving community building and executive CXO engagement across the APAC region.
• Lead and Collaborate Across Functions: Lead a high-performing team, acting as the primary liaison between APAC marketing functions, regional managers, and field sales while collaborating with Global Demand Gen and Campaigns and Partner teams (GSIs, Resellers) to amplify co-marketing motions.
• Ensure Market and Message Alignment: Partner with sales and product marketing to shape the regional message, converting insights into campaign assets and managing strategic target account marketing (ABM) approaches for high-value enterprise accounts.
• Execute, Optimize, and Report: Discover and develop integrated marketing approaches that deliver disruptive growth, consistently analyzing campaign results to optimize for increased account engagement, spend effectiveness, and reporting insights back to the international organization.
• Transformative Team Leadership: Shape the future of our regional marketing footprint by scaling, mentoring, and empowering a high-performing, diverse team dedicated to execution excellence.
• Performance-Driven Budget Management: Drive fiscal excellence by overseeing the strategic distribution and forecasting of the APAC marketing budget, aligning resources directly with our highest-growth market opportunities.

Examples of desirable skills, knowledge and experience

• Demonstrated experience and success in B2B APAC marketing with extensive knowledge of the broader GTM team and multi-country dynamics.
• Strong leadership qualities, with a proven track record of leading, scaling, and mentoring high-performing field marketing teams.
• Deep understanding of demand, inbound, and account-based/target account marketing (ABM) strategies.
• Experience in leveraging generative AI tools, custom applications, and automated workflows for marketing orchestration and content velocity.
• Highly self-motivated, organized, and possess excellent quantitative skills to make data-driven decisions and reports.
• Excellent writing and presentation skills to effectively communicate with international executive stakeholders.

Core Leadership Competencies

• Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.
• Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Drives Results: Consistently achieving results and hitting pipeline targets, even under tough circumstances.
• Develops Talent: Developing people across diverse geographic locations to meet both their career goals and the organization's goals.