The Senior Director, International Global Partnerships will drive brand growth for Monster Jam in Europe through marketing, consumer products, and retail partnerships while managing cross-functional initiatives.
Monster Jam is the world’s premier monster truck entertainment property, delivering unforgettable live events, iconic trucks, and family experiences to millions of fans around the globe. As the brand continues to expand across Europe, we are seeking a dynamic Franchise Manager to lead integrated growth initiatives spanning marketing, consumer products, retail partnerships, and toy/category development.
The Senior Director, International Global Partnerships, will lead the strategic growth of the Monster Jam brand across key European markets through integrated franchise marketing, retail activation, consumer products expansion, and cross-functional partnership management. This role is responsible for building cohesive programs that drive brand awareness, increase toy and merchandise penetration, strengthen retailer relationships, and ultimately accelerate event attendance and ticket sales.
The ideal candidate is a commercially minded brand builder with experience managing entertainment, toy, sports, family, or lifestyle franchises across multiple territories. This individual will work closely with the Monster Jam consumer products team, regional promoters, retail partners, regional licensees and the Spin Master toy organization to create coordinated campaigns that put Monster Jam products into the hands of consumers while amplifying engagement with the brand within all franchise touchpoints including the live event business.
Essential Functions
- Develop and execute the European franchise growth strategy for Monster Jam across key markets and retail channels.
- Lead integrated marketing initiatives that increase awareness, fan engagement, and affinity for the Monster Jam brand.
- Partner with regional event, marketing, and ticketing teams to align campaigns that drive attendance and revenue growth.
- Create scalable promotional programs that connect consumer products, retail activations, digital marketing, and live events.
- Identify market-specific opportunities to grow audience reach, including localized campaigns, partnerships, and experiential activations.
- Serve as a steward of the Monster Jam brand across all consumer-facing touchpoints.
- Support the expansion of the Monster Jam consumer products business throughout Europe.
- Identify opportunities for new product categories, retail exclusives, promotions, and licensing partnerships.
- Collaborate with internal licensing and consumer products stakeholders to maximize shelf presence and category performance.
- Analyze market trends, retail performance, and consumer insights to inform product and franchise strategies.
- Develop annual plans and commercial initiatives that support long-term franchise growth.
- Build and manage strategic relationships with major European retailers and distribution partners.
- Develop retail marketing programs that elevate visibility, support product launches, and drive sell-through.
- Partner with retailers on seasonal campaigns, in-store activations, sweepstakes, promotions, and event tie-ins.
- Coordinate retailer-specific marketing assets, promotional calendars, and execution plans.
- Monitor retail performance metrics and identify opportunities to optimize programs and increase market penetration.
- Act as the primary liaison with the Spin Master toy team across Europe and North America for product development for regional needs.
- Partner closely on go-to-market planning, product launches, marketing campaigns, and retail initiatives.
- Communicate regional market insights, fan trends, and retailer feedback to support product development and commercial planning.
- Drive initiatives that increase toy awareness, distribution, and consumer adoption across Europe.
- Champion the shared vision of placing a Monster Jam toy in every child’s hands to fuel broader franchise engagement and live event attendance.
- Collaborate with internal teams, including marketing, events, ticketing, licensing, finance, and operations, to ensure alignment across all franchise initiatives.
- Lead project timelines, campaign execution, and stakeholder communication across multiple markets and partners.
- Present business updates, market insights, and growth opportunities to senior leadership.
- Manage agency and external partner relationships where applicable.
Franchise & Brand Marketing
Consumer Products & Licensing
Retail Partnerships & Programs
Spin Master Partnership Management
Cross-Functional Leadership
Job Requirements
- Bachelor’s degree in Marketing, Business, Entertainment Management, or related field.
- 5–8+ years of experience in franchise marketing, brand management, consumer products, licensing, retail marketing, or related fields.
- Experience working with entertainment, toy, sports, gaming, family, or lifestyle brands preferred.
- Strong understanding of European retail landscapes and consumer markets.
- Proven ability to manage cross-functional partnerships and external stakeholders.
- Experience collaborating with major retailers and consumer products organizations.
- Strong commercial acumen with the ability to translate brand strategy into measurable business growth.
- Excellent communication, presentation, and relationship management skills.
- Ability to manage multiple projects across international markets in a fast-paced environment.
- Willingness to travel across Europe and internationally as needed.
- Growth in Monster Jam brand awareness across European markets.
- Increased consumer products and toy sales performance.
- Expansion and effectiveness of retail partnerships and promotional programs.
- Measurable contribution to event attendance and ticket sales growth.
- Successful execution of integrated franchise marketing initiatives.
- Strengthened collaboration and strategic alignment with the Spin Master partnership team.
Success Metrics
Similar Jobs
Cloud • Information Technology • Security • Software • Cybersecurity
Serve as a senior technical advisor for Cloudflare One, partnering with sales and customers to design, demonstrate, and validate SASE and Zero Trust security solutions. Analyze customer environments, address network and security requirements, guide proof-of-value engagements, explain competitive advantages, support revenue goals, and relay customer feedback to product and engineering teams. The role also focuses on enterprise AI security, including Shadow AI visibility, DLP, MCP access controls, and agentic AI governance.
Top Skills:
Ai SecurityAWSAzureBrowser IsolationCasbCdnCloudflare AccessCloudflare GatewayCloudflare OneDdos MitigationDlpDns Over HttpsDns SecurityGCPIdentity Provider (Idp)Log AnalyticsMcp Server Access ControlsOtpRoutingSAMLSaseSd-WanSecure Web Gateway (Swg)SIEMSubnettingVpnWafZero TrustZtna
Cloud • Security • Software • Cybersecurity • Automation
Develop and maintain secure, reliable backend services for GitLab repository workflows using Ruby and GraphQL. Responsibilities include designing APIs and data models, optimizing SQL queries and performance, implementing caching and rate limiting, testing, troubleshooting, monitoring production systems, participating in Tier 2 on-call, improving observability, and collaborating asynchronously across engineering and product teams.
Top Skills:
GitGit Large File Storage (Lfs)GitalyGraphQLRelational DatabasesRubySQL
Cloud • Information Technology • Security • Software • Cybersecurity
Build scalable backend systems, data pipelines, APIs, and services for Zscaler’s Threat Intelligence team. Process and index large volumes of threat data, improve performance and engineering practices, and collaborate with malware reverse engineering teams to enhance threat detection. The role requires Python, PostgreSQL, Redis, distributed systems, REST APIs, SQL optimization, and backend database expertise, with preferred experience in AI/LLM workflows, malware automation, Django, Kubernetes, and search engines.
Top Skills:
Distributed Task QueuesDjangoElasticsearchKubernetesLlmsMeilisearchPostgresPythonRedisRestful ApisSQLTypesense
What you need to know about the Edinburgh Tech Scene
From traditional pubs and centuries-old universities to sleek shopping malls and glass-paneled office buildings, Edinburgh's architecture reflects its unique blend of history and modernity. But the fusion of past and future isn't just visible in its buildings; it's also shaping the city's economy. Named the United Kingdom's leading technology ecosystem outside of London, Edinburgh plays host to major global companies like Apple and Adobe, as well as a growing number of innovative startups in fields like cybersecurity, finance and healthcare.
