Senior Manager, Integrated Marketing Communications, TSS (Europe)
Position Summary:
At Avantor, we are committed to moving science forward through our products and services that drive successful results with our customers in the life sciences and technology industries. This exciting role within the evolving Global Communications and Brand team will join a global team that enhances and provides new opportunities for our network of suppliers to gain more exposure to end-buyers through Avantor’s distribution channel.
This role collaborates globally with Avantor‘s strategic marketing, product portfolio and commercial leaders, members of Avantor’s global communications and brand team, as well as internal agency partners to build and execute integrated marketing communications campaigns, content and programs. The role will also be accountable for measuring and reporting program results on a routine basis to drive optimization and visibility.
Responsibility:
- Build and strengthen supplier relationships, demonstrating the value of our marketing programming to their business while addressing their needs with the utmost client service.
- Serve as an advisor to senior strategic marketing associates and Avantor elite suppliers to recommend and execute marketing communication programming that aligns to their business objectives and target audience, including but not limited to: Avantor publications, e-commerce site promotions, e-newsletters, paid/organic social, search, banner ads, etc.
- Utilize digital omnichannel marketing best practices.
- Maintain an understanding of target customer segments and the value propositions for the most strategic workflows/products/services.
- Develop messaging and content tailored to key personas, audience segments and channels.
- Apply knowledge of life sciences and health care to leverage the whole of Avantor's solutions and capabilities for measurable results.
- Articulate a clear vision and objective for integrated marketing programs and provide ongoing strategic direction to team members, the in-house and external creative services team.
- Collaborate with strategic marketing, commercial and portfolio teams to integrate inputs into high-performing campaigns.
- Monitor and report progress against targets/metrics for overall campaign results. Develop actionable insights to address gaps or resistance.
Requirements/Qualifications:
- Bachelor's degree or equivalent
- Proven leadership experience in a communications, marketing, brand management or agency role with a successful track record in planning and executing global marketing communications campaigns. Strong experience working hands-on in digital marketing.
- Demonstrates the ability to navigate and thrive in ambiguous situations with a high degree of autonomy.
- Exhibits strong problem-solving skills and can make decisions with limited information.
- Proven ability to handle complex and undefined tasks with confidence and clarity.
- Knowledge of Workfront and other project management systems a plus.
- Demonstrated ability to develop and monitor budgets
- Demonstrated expertise in establishing metrics, measuring impact, and optimizing campaigns, including the ability to assess specific marketing tactic attribution.
- Client service mindset and disposition.
- Experience working with biotechnology, pharma, med device, life sciences, or advanced technology businesses/products highly desired
- Passion for communications and marketing paired with desire to build something from the ground up.
- Strong ability to build productive relationships and lead development of marketing communications strategies through interactions with diverse internal and external business partners, including company leadership across a variety of functions and geographies. A team player mentality with strong interpersonal skills is key.
- Operates with a proactive mindset and be geared toward collaborative problem-solving.
- Amenable to ambiguity and able to see past today; can adjust to meet market demands and business realities with creativity.
- Ability to work in a fast-paced/high-growth environment. Shares values of taking initiative, accountability, and prioritization.
- Some travel primarily in Europe, up to 15%
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.
Why Avantor?
Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.
The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.
We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!
EEO Statement:
We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
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3rd Party Non-Solicitation Policy:
By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.
