Senior Manager, Marketing Analytics

About Skyscanner

Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 100 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍.

Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here). Now, we’re on the lookout for a Senior Marketing Analytics Manager to help us bring that vision to even more travellers.

About the role
(Hybrid)

In this role, you’ll lead a team of high-performing analysts and partner closely with our Performance Marketing, Brand Advertising, PR & Social teams to help us grow brand awareness profitably and drive user acquisition at scale. You’ll bring rigour, curiosity and creativity to the table — using tools like geo testing, incrementality testing, causal inference, MMM and user LTV to steer channel spend allocation and supercharge performance.

You’ll also play a core role in shaping ROAS strategies at market level, ensuring our SEM bidding decisions reflect a true understanding of marginal returns. If optimising complex systems and turning data into high-impact decisions gets you fired up, you’re in the right place.

What you’ll be doing

• Leading & growing your team: Coaching analysts at different levels, offering feedback and technical mentorship, and fostering a culture of collaboration and innovation within our central Analytics team.

• Being both leader & IC: Stepping in hands-on when needed — shaping analytical approaches, prioritising projects and ensuring high-quality, impactful output.

• Partnering with senior collaborators: Acting as a trusted advisor to Marketing leaders, aligning on priorities and delivering insights that spark action (not just slides).

• Defining meaningful metrics: Driving the evolution of key business metrics to keep them tightly linked to strategic goals.

• Informing channel strategy: Using data-led insights to identify growth opportunities and shape how we invest across Marketing channels.

• Creating clarity from complexity: Helping the business understand the levers behind channel performance and where the next opportunities lie.

• Prioritising for impact: Guiding your team to focus on high-value work, balancing competing demands and communicating trade-offs transparently.

About you

• Analytics leader: You have a proven track record in analytics — especially Marketing analytics — including an understanding of bidding strategies and performance measurement.

• People developer: You’ve led and developed analytical talent and know how to help teams grow, stretch and thrive.

• Technically strong: Skilled with Databricks or similar SQL-based platforms, experienced with experimentation design, and confident interpreting and translating test insights into action.

• Metrics & reporting expert: You know how to define business metrics, build scalable reporting structures and create great dashboards in Tableau.

• Influential collaborator: Exceptional at managing relationships and influencing senior stakeholders; experience with product and engineering is a bonus.

• Strategic problem-solver: Able to balance long-term thinking with near-term priorities, turning ambiguity into structured, actionable pathways.

• Clear communicator: Strong interpersonal and communication skills, comfortable working across diverse teams and fast-paced environments.

What it's like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.

Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let us know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.