Bullhorn's core purpose is to create an incredible customer experience, and the organization has a sharp focus on delivering very high quality products and services to its customers. The company culture is shaped by five Core Values: Ownership, Energy, Speed & Agility, Service, and Being Human. Each value, and its underlying definition, serves as a behavioral guide for employees as they interact with customers and fellow coworkers and is an embedded way of operating across our organization.
Bullhorn fosters a dynamic and supportive environment where hard work and great results are rewarded and celebrated. We value openness and continuous improvement, encouraging team members to acknowledge challenges and learn from them. With a strong focus on growth, we provide ample opportunities for career development and prioritize promoting from within. We believe that leaders should care deeply about the development of their employees at all levels, emphasizing emotional intelligence and accountability. Our leaders collaborate closely to ensure the success of their teams, and we work together to achieve shared goals, creating a positive and empowering workplace for everyone.
The Senior Manager, Marketing Operations – International is a strategic & executional leader responsible for analysing & optimizing the full marketing funnel to uncover gaps, improve performance, & execute high-impact programs through our marketing automation systems. This role is critical to driving demand, supporting Bullhorn’s growing customer base, & ensuring flawless regional campaign execution aligned with our broader marketing strategy.
You will manage a small team of specialists & analysts, working collaboratively with the wider sales and marketing functions, to ensure campaigns are executed flawlessly, measured against defined performance metrics, and continuously optimized for future growth.
In addition to owning Bullhorn’s marketing automation engine, this person will be responsible for monitoring segment growth across the North American region, identifying gaps in the funnel, and developing strategies to address them in support of long-term business goals.
A typical day will include:
Managing a team to execute email marketing campaigns to targeted audiences, and execute analyses on campaign performance, fulfilment of internal data request, and building self-service reports & dashboards.
Working closely with all members of the Marketing team to develop campaigns that contain accurate messaging & branding.
Working cross-functionally with Support & Product teams to ensure customer communications are delivered accurately & efficiently.
Incorporating B2B email best practices to elevate email performance, improve deliverability, and increase subscriptions.
Leveraging CRM, BI, & attribution tools to analyse complex data & configure dashboards for internal stakeholders.
Analysing results to identify trends, and ensuring programs are designed to maximize ROI.
Organizing & presenting Sales & Marketing performance among key segments to ensure targets are achieved.
Presenting actionable insights on marketing campaign performance to marketing leadership & key stakeholders.
Reviewing the full funnel of marketing activities for inefficiencies & gaps, & proposing solutions to improve performance.
This role is a fit for you if you have:
A proven track record in a relevant marketing operations environment with tangible evidence of improving quality of marketing campaigns.
Significance people management experience , preferably in a marketing operations environment
Prior experience with Salesforce CRM, including reporting & creating dashboards
Prior experience with Marketing Automation software & ABM tools, such as Marketo, 6sense and Demandbase
Advanced Excel skills, including manipulating large data sets
Expert at visualizing data & surfacing trends to non-technical stakeholders
Ability to manage multiple projects & deadlines simultaneously
Bonus points for:
Certifications: Marketo Certified Expert
Bonus: Experience with SQL and/or BI tools (e.g. Tableau, Qlik)
Bonus: Experience with Marketing attribution tools (e.g. Bizible/Marketo Measure)
#LI-Mid
What we offer...
- Group Critical Illness, Group Income Protection, Group Life Assurance, Pension, Vision, EAP
- Access to our Discounts and Wellbeing Portal
- Optional from DAY ONE - Private Medical Coverage & Ride to Work Scheme
- Unlimited Vacation
- Quarterly paid volunteer days
- Lucrative Employee Referral Program (eligible for prior to your first day)
- Career development opportunities up/across Bullhorn
Bullhorn's core purpose is to create an incredible customer experience, which starts with first creating an incredible employee experience. Our vision is for every employee to have a sense of belonging, a voice that is heard, and a clear path for success. We are committed to building diverse and inclusive teams, and our culture is shaped by our five core values: Ownership, Energy, Speed & Agility, Service, and Being Human.
We are a people-first culture where everyone’s contribution is valued and respected. We're looking for smart, forward-thinking individuals who aren't afraid to challenge the status quo and bring fresh perspectives to the table. If you're someone who thrives in a casual, yet fast-paced and agile environment, we'd love to have you join us.
