Location: Cambridge, UK (remote-friendly within the UK) with occasional travel to the office once per quarter.
Want to work in a team that drives the data and insights behind the RuneScape Franchises?
As part of the Marketing team, you’ll help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond.
As a Senior Marketing Analyst (12–14 month maternity cover), you’ll be a subject matter expert responsible for delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You’ll also play a key role in improving analytics processes and supporting team development through knowledge sharing and best-practice guidance.
What you’ll be doing:
- Provide actionable market and player insights to address key strategic & tactical questions
- Responsible for tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc analytic requests, and development/automation of regular reports
- Analyses external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools
- Analyses A/B and multi-variate tests, communicate results and provide recommendations.
- Analyse paid media campaign data to uncover insights and drive data-led recommendations that improve performance and guide budget decisions using a variety of data sources.
- Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis
- Present analysis conclusions to business stakeholders in a clear and practical way.
- Partner with data engineering to manage data requirements such as schema requirements and data format to support high-quality deliverables
- Conduct effective analysis while adhering version control, documentation, and reproduction
Requirements
- Proven experience in an analytical role within marketing, ideally in a data-driven, performance focused environment
- Solid understanding of performance marketing principles, marketing channels, and campaign optimisation
- Demonstrated ability to translate data into actionable insights and present them effectively
- Working skill in SQL and a statistics language (e.g. Python or R)
- Experience with dash-boarding software (e.g.Tableau or Power BI)
- Experience automating data processes to minimise manual effort
- Experience with Microsoft Excel
- Strong domain knowledge in assessing digital products, working in an analytics environment in core statistical modelling and toolsets
What we offer:
When you join Jagex you can look forward to a generous Perks & Benefits package including:
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
About Jagex:
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.
We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity.
With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.
As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.
If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.
