Senior Marketing Manager (SASE)

Available Location: London, the UK
About the RoleWe are seeking a strategic and results-driven SASE Marketing Leader, EMEA to own and drive the regional marketing strategy for Cloudflare One, our market-leading SASE and Zero Trust platform. This role is responsible for building awareness, accelerating pipeline, and driving adoption of Cloudflare One across enterprise accounts in EMEA, working closely with regional marketing teams, sales, partners, and the global team to convert demand into measurable revenue impact.
The SASE Marketing Leader will design and execute integrated, full-funnel marketing programs tailored to CIOs, CISOs, and networking decision makers, with a strong focus on priority industries, strategic accounts, and partner-led motions. Operating as a trusted cross-functional leader, this role partners closely with Global Product Marketing, Field Marketing, Sales, and Channel teams to deliver compelling narratives, campaigns, and joint go-to-market initiatives that support pipeline growth and long-term customer adoption.
The ideal candidate brings a builder mindset, deep experience in enterprise B2B cybersecurity or networking marketing, and a strong balance of strategic thinking and executional rigor. They are highly data-driven, comfortable owning pipeline metrics and ROI, and thrive in fast-paced, high-growth environments where collaboration, accountability, and impact matter.
Key Responsibilities
As the SASE Marketing Leader, EMEA, you will be responsible for owning and executing the regional marketing strategy for Cloudflare One (SASE & Zero Trust) across EMEA, with a clear focus on driving awareness, pipeline, and revenue impact.

• Regional Marketing Strategy - Own and lead the EMEA marketing strategy for Cloudflare One, aligning global positioning with regional priorities, target industries, and strategic accounts.
• Demand Generation & Pipeline Acceleration - Work closely with Regional Field Marketing, Global Product Marketing, Sales, Business Development, and Channel teams to design and execute full-funnel demand generation programs that drive qualified pipeline and accelerate deal cycles.
• Integrated Campaign Execution - Develop and execute insight-driven, multi-channel campaigns across digital, email, content, webinars, ABM, and sales-aligned initiatives to engage CIOs, CISOs, and networking decision makers across priority segments.
• Sales & Field Enablement - Partner closely with sales leadership and field teams to deliver field-ready marketing programs, messaging, and assets that support pipeline growth for target accounts and verticals.
• Partner & Channel Marketing - Collaborate with technology alliances, MSPs, distributors, and GSIs to plan and execute joint go-to-market and co-marketing initiatives that generate shared pipeline and expand Cloudflare One adoption.
• Customer & Buyer Insight - Develop a deep understanding of enterprise security and networking buyers, translating technical capabilities into compelling, customer-centric messaging that highlights Cloudflare One's differentiated value.
• Pipeline Measurement & Optimisation - Establish a regular reporting cadence to track marketing contribution to pipeline, bookings, and influenced revenue using Salesforce, Tableau, DemandBase, and other tools; continuously optimise programs based on performance and ROI.
• Cross-Functional Collaboration - Act as a trusted partner across global and regional stakeholders, ensuring alignment on messaging, priorities, and execution across marketing, sales, product marketing, and channel teams.
• Competitive & Market Leadership - Monitor the competitive landscape across SASE, Zero Trust, and cybersecurity, ensuring Cloudflare One is consistently positioned as the innovation and growth leader in EMEA.

Required skills, knowledge and experience

• Excellent written and verbal communication skills
• 8+ years of B2B marketing experience in cybersecurity, networking, or cloud infrastructure industries.
• Proven experience with or exposure to major SASE, SSE, and Zero Trust vendors in the cybersecurity and networking industry
• Deep understanding of the CXO, CIO, CISO and networking buyer journey, with the ability to translate technical capabilities into business outcomes.
• Skilled at developing compelling content and campaigns that resonate with enterprise buyers.
• Experienced in partner marketing, with a track record of driving measurable pipeline through technology and channel alliances.
• Strong analytical and strategic mindset - comfortable managing metrics, attribution, and ROI analysis.
• Excellent communicator and storyteller with strong presentation and cross-functional collaboration skills.
• Customer-obsessed, data-driven, and motivated by measurable impact.
• A self-starter who thrives in high-growth, fast-moving environments.
• Passionate about Cloudflare's mission to help build a better Internet - and help every enterprise connect and secure everything that matters.

Other attributes:

• Motivated, positive and above all a team player
• Extreme curiosity
• Builder mindset