*THIS IS A 6 MONTH FIXED TERM CONTRACT*
WHO WE ARE
We think too much marketing isn’t us. It’s mass markets not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It’s one size fits all and it’s dull.
When it comes to individuals, we’re fierce. We stand up for individuality. We speak up against bland, broad-brush generalisations. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency’s vision. And most importantly we value every individual’s wellbeing.
We are Fiercely Individual.
HOW WE DO IT
At RAPP we are fiercely focused on the individual and how we can create value from every individual’s experience with a brand. We do this across three capability areas: customer centric consulting, creativity that inspires action and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning Technologists and Creatives know how to get it to them.
RAPP is an integral part of Omnicom’s Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets. Find out more; www.rapp.com.
YOUR ROLE
Your role is dedicated to the TV Licensing (TVL) account and is focused on delivering high volume creative production services across large/cross channel; data, print and digital projects and campaigns. Deliverables will include but won’t be limited to; emails, banners, social, DM, content, brand assets, photography, web pages (front end).
THE OPPORTUNITY
· You’ll get to work on one of the largest accounts in the agency, BBC TV Licensing, that provides funding for the BBC to make amazing content – from TV and radio shows to Bitesize and podcasts
· Part of the account’s uniqueness is that the BBC has outsourced its whole marketing function to RAPP. So, not only do we get to lead the marketing objectives and strategy that drive real behaviour change. But we also manage the implementation of that strategy all the way through to selecting the data / briefing the media agency to delivering the creative (across multiple channels) and analysing performance.
· You’ll be joining a large (50+ people) group of talented and supportive team members dedicated to TVL plus the wider agency creative teams. Oh, and we’ve won quite a few awards for our work too!
· Data, insights and performance is at the heart of what we do, and you’ll be working across data strategy including segmentation, UX, Customer Experience strategy, loyalty and creative. TVL is a fantastic account to learn or hone your skills in delivering effective, end-to-end customer journeys.
· You’ll get monthly one-to-one monthly with your manager just to talk about your objectives and how you are continually developing.
YOUR RESPONSIBILITIES
§ Responsible for directing and managing the day-to-day agency efforts on assigned projects, ensuring successful project completion against deadlines
§ Adhere to and champion the agency’s and TV Licensing’s stringent delivery processes
§ Manage the creation of campaign assets from initial brief response
§ Maintain project status through regular liaison with clients, client services, creative, strategy and technical teams – educating and managing expectations throughout
§ Regularly update internal and external stakeholders (all levels) on project status
§ Report on project success criteria and measuring results
§ Develop workable budgets, project scopes and realistic timetables
§ Review, analyse and evaluate all assigned creative, internal agency and assigned new business projects, relative to the client’s needs and objectives
§ Define project scope and create timing plans
§ Own and manage the set-up of workflows for each project on TVL’s workflow management tool
§ Manage out of scope requests, initiating additional estimates and approvals
§ Proactively drive projects to final stages of completion
§ Prepare production briefing documentation for all DM and email activity.
§ Familiarise with print and email output file structures and data fields to ensure correct data outputs on all comms
§ Lead on proofing clinics with clients and third parties
§ Liaise with a Welsh translation agency for proofing and approvals all Welsh bi-lingual comms
§ Monitor all internal and external budget and production activity on assigned projects
§ Work with the finance and account team to complete weekly revenue reconciliation reports for projects, supported by weekly burn charts
§ Actively monitor briefs to advise and plan around resource clashes and client priorities
§ Develop a viewpoint across the TVL account and be commercially mindful
§ Ensure creative work only leaves the agency at the required and with the correct approvals
§ Track latest marketing trends and analysing digital behaviour
YOUR EXPERIENCE
§ Proven experience of effectively managing projects (large & small / online & offline) from initial brief through to final delivery
§ Able to manage multiple projects concurrently
§ Adept at building strong relationships at all levels and able to manage multiple stakeholders
§ Commercially minded and capable of identifying business opportunities and growth opportunities
§ Creative flair, innovative approach and problem-solving mentality
§ Evidence of working with content management systems and project management methodologies
[THE MOST IMPORTANT PART] YOU
What we need from you; to jump in. Find problems. Fix them. Build relationships. Imagine new solutions. Invent them. Do whatever it takes to go above and beyond. And stand up for individuality in your own individual way.
What do you need from us? As a diversity champion, equal opportunities employer and an ardent advocate of flexible working we understand that everyone has unique requirements and needs. So please let us know what we can do to help. There’s no obligation but we welcome conversations and will adapt our processes and roles wherever possible.
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