The Role
You will be responsible for the maintenance and performance of our paid marketing websites and landing pages (with support and direction from the Paid Marketing Manager), helping to both grow gross profit and to solve important business issues using high-velocity A/B testing and optimisation.
It's a highly collaborative role, so you'll be working alongside other members of MVF's Paid Marketing department and with our commercial teams on creating customer focused aligned marketing funnels. You will also be working closely with MVF's tech team, who will help you generate and implement the solutions that you have identified through data analysis, both quantitative and qualitative.
Generating the best ideas will take creativity, lateral thinking and the ability to combine insights from multiple sources. It's a dynamic role which allows you to build a deep understanding of our customers, what makes them tick, and how they experience their interactions with MVF websites.
What we're offering you:
- Summer Friday
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Hybrid working - 3 days a week in the office
- Closed for Christmas holidays
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- 2 charity days a year
- Free breakfast when in the office
Our Team
MVF's B2B trading division focuses on business products in the Fleet, SaaS, Financial, HR and Payments industries. The team is experienced and continuously looking to grow our client and customer base. We're looking for dedicated people who are excited about helping to drive that growth.
This role is also working closely with the 10-strong CRO team who are experts in optimising user journeys and running A/B tests, and own the performance of hundreds of monetizable pages that generate over 9m leads each year.
Our CRO programme is a hugely important lever for MVF to optimise conversion rate and client performance metrics by building journeys that delight our customers.
Responsibilities
- Manage, optimise and execute commercial testing strategies across a significant portfolio of MVF landing pages which generate £100,000s of monthly revenue.
- Execute work that meets a high level of Conversion Rate Optimisation methodology, including: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions.
- Demonstrate a strong knowledge of statistical significance, baseline figures and sample sizes to ensure appropriate timelines and expectations are set with business stakeholders.
- Exhibit an expert level of knowledge of content management systems (Wordpress knowledge is a plus!), and an ability to quickly get to grips with new technologies.
- Diagnose and analyse key conversion impacts across our websites using data from multiple sources, including Google Analytics, Microsoft Clarity, Optimizely and others.
- Create data-driven hypotheses for experimentation, explaining what problems are being addressed and why the solution should work, and maintain a pipeline of test ideas prioritised according to MVF's scoring criteria.
- Document results and share learnings and expertise with the CRO team and the wider business.
- Demonstrate proficient stakeholder management with stakeholders from paid marketing, sales, UX, tech, operations and contact centre departments to help solve relevant business problems, and regularly lead ideation, planning and status update meetings.
- Use an iterative approach to optimisation, continuously reflecting on test results and findings, to help formulate new tests and hypotheses.
- Contribute to the strategic roadmap projects of the paid marketing department in order to continue to develop the Conversion function's capabilities.
What Success Looks Like
Consistently strong win rate and coverage on high-revenue / high-converting landing pages - Using a balance of both original ideas and successful ideas from the wider Conversions team, frequently discover winning tests and minimise testing downtime on your highest priority pages, in order to consistently meet and exceed key testing win targets and other revenue based KPIs
Clear recommendations from research - Analytical skills and critical thinking are used to identify, prioritise and communicate conversion barriers in order to consistently find innovative ways to deliver more value to the business and customers throughout the marketing funnel
Owning key objectives and exhibiting a collaborative approach to solving business and client issues through stakeholder management - Key colleagues are consulted at all stages of the experimentation process, and you are adept at collaborating with stakeholders in Paid Marketing, commercial, tech, UX and design teams to improve workflows and processes
High level contribution to wider Conversions team and Paid Marketing progress - Executing Paid Marketing strategic roadmap priorities effectively and delivering commitments on time
Our Ideal MVFer
- You have demonstrable experience with A/B experimentation platforms such as Optimizely, VWO, Adobe Target etc.
- You have demonstrable experience with customer behaviour analytics tools such as Hotjar, LogRocket, Microsoft Clarity, Google Analytics etc.
- You have strong analytical & numerical skills, are data driven and possess strong attention to detail.
- You're proactive at completing tasks and willing and able to demonstrate initiative in order to act on the right opportunities.
- You have a drive to succeed and a positive attitude towards training and personal development.
- You're innovative, creative and not afraid to challenge the status quo.
