As an SEO & SMO Specialist, you will develop and execute strategies to improve website rankings and drive organic traffic, manage on-page and off-page SEO, optimize social media profiles, and collaborate with the content team to create SEO-friendly content. You will also perform audits and stay updated on the latest trends.
We are a dynamic and innovative company specializing in mobile apps and games. We are committed to creating engaging and visually appealing experiences for our users. We are looking for a talented SEO & SMO Specialist to join our team and help us elevate our creative output.
Job Description:
We are seeking a talented and experienced SEO & SMO Specialist to join our dynamic team. In this role, you will be responsible for developing and executing strategies that improve website rankings, drive organic traffic, and enhance brand visibility across various social media platforms. The ideal candidate should have a proven track record of managing SEO campaigns, optimizing websites for search engines.
Key Responsibilities:
- Develop and Implement SEO Strategies: Create and execute comprehensive SEO strategies to improve website rankings, organic traffic, and overall online visibility.
- Keyword Research & Competitor Analysis: Conduct in-depth keyword research and competitor analysis using tools like SEMrush, Ahrefs, SpyFu, Screaming Frog, and other industry-standard tools.
- Monitor & Analyze Website Performance: Track and analyze website performance metrics using Google Analytics, Search Console, and other analytics platforms to optimize SEO efforts.
- Manage On-Page & Off-Page SEO: Handle on-page and off-page SEO activities, including link building, content optimization, and technical enhancements.
- Content Collaboration: Work closely with the content team to create SEO-friendly content for websites, blogs, and social media platforms, ensuring content aligns with best SEO practices.
- Social Media Optimization: Optimize and manage social media profiles across platforms like Pinterest, Instagram, Reddit, TikTok, YouTube, and more, ensuring alignment with SEO goals.
- Social Media Automation: Utilize social media automation tools (e.g., Later, Buffer, Hootsuite, SocialPilot, Sendible) to schedule posts, manage campaigns, and track engagement.
- Technical SEO Audits: Perform comprehensive technical SEO audits and implement necessary fixes to improve website health and performance, including familiarity with HTML, CSS, and JavaScript for advanced auditing and troubleshooting.
- Multilanguage & Local SEO: Develop and execute strategies for multi-language websites and local SEO to enhance visibility in different geographic regions and local markets.
- Stay Updated on SEO & Social Media Trends: Keep up with the latest updates in search engine algorithms, SEO techniques, and social media trends to ensure continuous growth and competitiveness.
- AI-Driven Content Creation: Leverage AI tools such as ChatGPT and MidJourney to enhance content creation, automate tasks, and improve overall marketing efficiency.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- 3+ years of experience in a similar role.
- Proven experience as an SEO & SMO Specialist or similar role, with a solid understanding of search engine algorithms and social media trends.
- Expertise in on-page, off-page, and technical SEO, including keyword research, link building, and website optimization to drive organic traffic and improve rankings.
- Hands-on experience with SEO tools (e.g., Google Analytics, GTM, Clarity, ScreamingFrog, Ahrefs, SEMrush) and social media management platforms (e.g., Hootsuite, Buffer).
- Ability to develop and execute social media strategies across platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Quora to increase brand visibility and engagement.
- Excellent communication and teamwork skills.
- Strong project management skills and the ability to work in a fast-paced environment with tight deadlines.
If you’re passionate about driving digital success through both SEO and SMO, we’d love to hear from you!
Top Skills
CSS
HTML
JavaScript
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