Social Media Lead

Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we are the nation's fourth facilities-based wireless carrier and a new disruptive force in the market.
Job Duties and Responsibilities
At Gen Mobile, we're committed to ensuring that cost is not a barrier to connectivity by making wireless service more accessible and affordable for al l. Customers can pay month-to-month, or if they qualify, apply for government subsidies, such as the federal Lifeline benefit, to reduce their bills. With budget-friendly plans, we empower p eople to stay connected to friends and family around the world without breaking the bank - all on America's Largest 5G Networks. Gen Mobile is not just a wireless provider; we're on a mission to create a more connected world for all.
We're looking for a strategic, creative, and data-savvy Social Media Lead to own and grow our presence across platforms. This role will drive our social strategy, lead content planning, engage our community, and collaborate with creators and growth teams to amplify our brand.
Key Responsibilities:
Social Strategy & Trends

• Develop and execute social strategies aligned with brand goals (awareness, growth, engagement, etc.)
• Stay ahead of platform updates, algorithm changes, and social trends to keep us relevant

Content Planning & Execution

• Own the content calendar for all social channels and creator collabs
• Schedule and publish across platforms (IG, TikTok, FB, LinkedIn, X, Reels, etc.)
• Partner with the creative team to develop engaging, platform-native content (video, photo, text, etc.)

Community Engagement

• Manage day-to-day community interactions-responding to comments, DMs, and engaging with followers
• Monitor brand mentions and feedback across social platforms

Influencer & Paid Social

• Run ongoing influencer/creator programs to boost brand visibility and content
• Promote creator content across social to maximize reach
• Work with digital growth teams to align on performance goals and co-own paid social campaigns

Performance & Reporting

• Track, analyze, and report on social and influencer KPIs
• Use insights to optimize content and improve campaign performance

Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience)
• 5+ years of experience in social media management or a related field, preferably within a consumer-facing brand or agency

Skills and Qualifications:

• Proven track record of successfully building and engaging online communities and managing influencer relationships
• Strong understanding of social media platforms, algorithms, influencer marketing strategies, and best practices
• Excellent written and verbal communication skills.
• Creative and innovative thinker with a passion for social media and influencer marketing
• Strong proficiency in using analytics tools (Google Analytics, Sprinklr, social media insights, etc.) to track performance and optimize campaigns
• Data-driven and adept at setting, measuring, and interpreting KPIs to generate actionable insights
• Comfortable with ambiguity and adapting to shifting priorities
• Strong team player and work ethic

Visa sponsorship is not available for this role
Salary Ranges
Compensation: $83,202.50/Year - $118,910.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.