The Social Media & Marketing Executive is responsible for implementing Fresha's social media strategy, content production, project management, and engaging with stakeholders. They will maintain a content calendar and leverage analytics to drive marketing performance.
The AI-powered OS for beauty,
wellness and self-care
About Fresha
Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.
Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role overview
Given our exciting and progressive growth plans, we are looking for a creative, communicative and collaborative individual to join our global business as Social Media and Community Executive.
Reporting directly into the Brand & Content Marketing Lead, and working closely with the Head of Brand & Content, Senior Brand Designer and the Growth tribe, you will be responsible for the delivery of Fresha's social media strategy across existing and new channels, as well as community engagement.
We're looking for someone who has strong attention to detail, excellent prioritisation skills, and the ability to create and adapt content for social media channels effectively. The ideal candidate will have a strong understanding of managing social media channels, operational excellence and using analytics to drive results. Their expertise should include strong knowledge of best practices for organic social media across key platforms, and reporting on organic activity in a simple and insightful way.
This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work autonomously, enjoys a challenge and wants to make an impact.
What you will be doing
- Production: Ensuring smooth production of key marketing assets across multiple channels including made-for-social videos and audio output. This will include assisting shoots, liaising with third party stakeholders, and managing project documents.
- Social Media: Developing organic social media content through content production and sourcing. Maintaining a content calendar that accounts for seasonal moments, awareness dates and proactively engaging in viral trends/topics.
- Marketing research: Maintaining a strong view of the market, our competition, and delivering critical updates to leadership on our brand position.
- External comms management: Assisting in outgoing comms and crafting content briefs with influencers/agents for our brand ambassador program. This may also include liaising with Fresha partners for other marketing material (PR, trade media etc.)
- Reporting & Analytics: Collaborate with the analytics team to ensure we are reporting on our content marketing performance monthly.
- Project management: Organising project notes and documents into our existing system, updating notes on our key stakeholder relationships (influencers, Fresha partners, agencies and others).
This list is not exhaustive and there may be other activities you are required to deliver.
To foster a collaborative environment that thrives on face-to-face interactions and teamwork, all Fresha employees work from the office four days per week, with the flexibility to work remotely one day each week.
Added Bonus
- Experience with Figma, design teams, and managing agencies.
- Basic video editing and graphic design knowledge (Canva, Adobe Creative Suite, Instagram/TikTok Video Editor).
- Experience with project management and file storing systems (Asana, Notion, Google Drive).
- Experience with digital PR and written content.
- Experience with other tech brands and early stage businesses.
What we are looking for
- Experience: 1-2 years of in a content marketing, brand executive, marketing executive or equivalent role.
- Proficient project manager with a keen eye for detail.
- Ability to manage multiple projects and ensure stakeholders meet deadlines.
- Experience managing media schedules and ensuring consistent delivery of assets.
- Experience managing social media accounts.
- An understanding of the importance of data and reporting.
- A team player who enjoys working collaboratively both within their team and across departments.
At Fresha, we value passion and potential as much as specific skills. If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement. We believe in fostering growth and providing the support needed for you to excel in your role.
Interview process
- Screen stage: Video-call with a member from the Talent Team - 30 mins
- 1st stage: Video-call with (Social Media and Influence Manager) - 30 mins
- Final stage: In-person presentation with (Social Media and Influence Manager & Head of Marketing) 1.5 hr
We aim to finalise the entire interview process and deliver feedback within 2 weeks.
Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe.
Inclusive workforce
At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.
We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.
If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.
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