Sr. Dir, Marketing

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

In this leadership role, you’ll be responsible for developing, executing, and optimizing the Japan marketing strategy to meet the business’ goals for Adobe’s Digital Media Business including iconic, flagship products like Photoshop and Acrobat. As an innovative marketing leader, with a deep understanding of the Japanese market and a passion for driving marketing excellence in a competitive environment, you will be pivotal to Adobe's continued growth in the region.

What you’ll do

· Set the vision and provide strategic leadership for Marketing in Japan

· Develop the marketing strategy, aligning cross-functionally and with Executives in Adobe Corporate, to meet quarterly and annual KPIs including delivering revenue contribution, conversion, retention and return on marketing spend.

· Adapt global strategies to the local market and capitalize on regional opportunities,, and lean in hard to ensure Transcreation wherever possible.

· Build effective relationships with Sales, PMM, Comms, A.com, Corporate Marketing and other functions to ensure the Japan marketing strategy is aligned and executed effectively.

· Set and communicate the team’s priorities, adapting and making necessary trade-offs.

· Mange the marketing budget, working with Corporate and regional PMM to allocate across the product portfolio and manage spend to achieve targets.

· Lead the content creation and media teams responsible for full-funnel marketing programs.

· Oversee efforts to enhance and localize the Adobe brand for the Japanese market, ensuring cultural relevance and resonance.

· Create a high-performing team and cultivate a working environment aligned to Adobe’s values.

· Play a key role in quarterly business and marketing reviews, defining the ‘narrative’ for Japan and influencing the Executive team to gain agreement on strategic shifts and trade-offs.

· Establish meaningful regional KPIs to measure the effectiveness of marketing programs, gaining buy-in from Corporate.

· Utilize data analytics and market insights to identify key drivers for growth and optimization.

What you need to succeed

· Demonstrated track record of leading a complex marketing organization as well as “matrixed” functions to deliver double digital growth.

· 15+ years of marketing leadership experience in B2C preferably in software or a technology related field.

· Ability to engage and manage culturally diverse stakeholders cross-functionally. Proven success in influencing executives, VP and/or “C” level.

· Deep understanding of the digital marketing and media landscape in Japan.

· Strong understanding of digital business models and demonstrated impact creating and launching initiatives to drive conversion, paid member value expansion and increase customer engagement and retention.

· Demonstrated success in fast-paced environments, rapidly anticipating and adapting to shifting priorities.

· Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve goals that go beyond expectations.

· Strong analytical and data-driven decision-making skills.

· Exceptional strategic thinking, with the ability to translate market insights into actionable marketing strategies focused on outcomes.

· Outstanding communication, presentation and negotiation skills (verbal and written) both in Japanese and English.

· Bachelor's degree in business, marketing, or a related field. MBA is preferred.

· Knowledge of Adobe products desirable.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

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