CNX

Talent Attraction Marketing Lead – CEE

Posted 2 Days Ago

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Remote

Hiring Remotely in Hungary

Senior level

Remote

Hiring Remotely in Hungary

Senior level

Lead digital talent attraction across CEE by planning and executing paid campaigns, optimizing the candidate funnel and channel mix, guiding organic social strategy, supporting employer brand and reputation, partnering with Talent Acquisition and agencies, and using data and dashboards to improve performance metrics and conversion.

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Job Title:

Talent Attraction Marketing Lead – CEE

Job Description

We are looking for a Talent Attraction Marketing Lead to drive candidate attraction across the Central & Eastern Europe region.
This role sits at the intersection of Talent Acquisition, Digital Marketing, and AI-enabled recruitment and is focused on building scalable, performance-driven strategies that generate qualified candidate pipelines.
As automation tools (e.g., Talkpush) streamline candidate processing, this role ensures high-quality, well-targeted candidate inflow, optimizing the full funnel from awareness to application.

What You Will Do

Digital Talent Demand Generation

Own and drive digital talent attraction strategy across CEE markets
Plan and execute paid digital campaigns (Meta, LinkedIn, Google, TikTok) aligned with hiring demand
Manage and optimize the end-to-end candidate funnel
Monitor and improve performance metrics (CPH, CPL, conversion rates, time-to-fill contribution)
Optimize channel mix, targeting, creatives, and budget allocation based on performance insights
Partner closely with Talent Acquisition to translate hiring needs into data-driven marketing plans
Work with Digital Marketing teams and/or agencies to ensure campaign effectiveness and accountability

Organic Social Media for Talent Attraction

Define and guide organic social media strategy aligned with hiring priorities
Ensure consistency of messaging across markets, leveraging EVP where relevant
Support local teams with content direction and frameworks (not execution-heavy role)

Employer Brand & Reputation

Support employer branding initiatives as supporting levers for attraction
Contribute to reputation management (e.g., Glassdoor, local platforms)
Ensure alignment between brand positioning and hiring needs

What You Bring

7+ years of experience in digital marketing / performance marketing (talent environment)
Strong hands-on experience with paid media campaigns (Meta, LinkedIn, Google; TikTok is a plus)
Proven ability to manage and optimize lead generation or conversion funnels
Strong understanding of:
- campaign performance metrics
- audience targeting & segmentation
- budget allocation & optimization
- A/B testing and continuous improvement
Experience working with data, dashboards, and performance reporting
Ability to collaborate cross-functionally with Talent Acquisition, Marketing, and external partners
Strong business acumen and ability to translate hiring demand into marketing actions

Experience in recruitment marketing is a strong advantage, but candidates from performance marketing backgrounds who can translate their expertise into talent attraction are highly relevant.

Location:

ROU Bucharest - 63-69 Dr. Iacob Felix Street

Language Requirements:

English (Required)

Time Type:

Full time2026-10-31

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