As TSM Manager, you will develop and implement trade marketing strategies and plans for a dedicated client with budgetary and time constraints, in order to drive sales.
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You will work with the Client Manager, Brand Manager, and your dedicated client colleagues to develop trade marketing plans that deliver against brand objectives.
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You will ensure that you understand the product category to identify growth opportunities
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You will ensure that you understand past and current competitor activity to identify opportunities and provide insights into the plans
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You will be responsible for the development, execution and reporting of trade marketing plans that align with brand objectives
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You will support the sales teams through brand updates and provide brand expertise at customer meetings.
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You will interrogate market data to provide brand and retailer insights to strengthen brand position with each major retailer and trade channel
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You will be required to carry out any other reasonable task in relation to the overall job, as required.
You will be responsible for the implementation of Trade Marketing plans through:
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Development of trade marketing plans with National Account Managers
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Production of materials, working with retail customers
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Monitoring budgetary expenditure on a monthly basis with clients and individual trade channels.
Career Experience
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Relevant and recent Trade Marketing experience in consumer packaged goods is essential and knowledge of grocery and or/pharmacy trade sectors is preferred
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Experience with Health & Beauty / OTC / Licensed medicines is preferred
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Working knowledge/experience of highly regulated markets is preferred
Qualifications
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Degree level
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Good standard of general education including Math and English
Required Skills
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Working knowledge of commercial and financial principles in order to forecast effectively, produce robust marketing plans and client presentations.
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The ability to use Excel to an intermediate level in order to analyse data, gather insight and produce financial reports for the client.
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The ability to use PowerPoint to an intermediate level in order to create engaging and professional presentations for the client and sales team.
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The ability to use Word to intermediate level in order to produce minute of client meetings and letters to the trade.
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The ability to utilise the company’s sales database in order to draw out information for reports and presentations.
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The ability to communicate highly effectively with colleagues, client and agency contacts up to Director level.
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The ability to use initiative and work autonomously in order to manage your own responsibilities.
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Attention to detail to ensure that work is completed accurately and professionally.
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com
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