Vice President, Global Marketing & Digital Wealth, Head of UK Investment Trust Marketing

About this role

The Team:  

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences. 

The UK Marketing team is part of the EMEA Country Marketing group, within the larger EMEA Marketing organisation. We collaborate with many internal and external partners to deliver impactful campaigns, events, and critical initiatives that support BlackRock’s growth goals across the region.

Within the UK, the team is structured into three expert areas:

• Institutional Marketing

• Marketing for Investment Trusts

• Wealth Marketing

Located in London, the team collaborates across product groups, client segments, and distribution channels to increase engagement, understanding, and adoption of BlackRock’s investment solutions.

The Investment Trusts Marketing team supports one of BlackRock’s most differentiated UK businesses. It crafts and delivers the go-to-market strategy for our UK-listed investment trusts through close work with portfolio managers, boards, sales, and key internal and external collaborators. The team plays a vital role in positioning BlackRock as a leading investment trust manager by building brand visibility, assisting capital raising, and enhancing investor understanding among retail, wealth, and institutional audiences.

Role and Impact:  

The UK Head of Investment Trust Marketing plays a key role by offering strategic leadership across a diverse group of collaborators. They translate long-term business goals into targeted, high-impact marketing actions. Because the Investment Trust business is large and visible, and the team is small and specialized, this role demands strong ownership, good judgement, and clear prioritisation.

The role involves crafting and implementing the complete marketing strategy for BlackRock’s UK Investment Trust business. This includes managing the Investment Trust masterbrand and the go-to-market strategy across all trusts. Serving as the main marketing contact for portfolio managers, sales teams, and nine Investment Trust boards, the position is key in crafting board reporting, planning and delivering trust-specific campaigns, and making sure marketing efforts support long-term shareholder goals, capital raising aims, and brand leadership.

Operating across owned, earned, and paid channels, the role ensures campaigns meet high standards and operational excellence. It delivers consistently, prioritises activities efficiently, and builds scalable content and programmes to strengthen engagement with retail, wealth, and institutional groups. The role involves close work with Product Strategists, investment teams, and external partners to convert complex investment stories into clear, engaging, and compliant marketing communications.

This role is essential within the UK Marketing team, offering clear leadership, continuity, and accountability for a highly visible and regulated business under significant external review. It provides an outstanding career chance to work across brand, product, distribution, and governance. The position includes interaction with senior collaborators and boards, creating a strong foundation for advancing into wider UK, EMEA, or global marketing leadership roles at BlackRock.

Responsibilities:  

• Take ownership of and direct the comprehensive marketing strategy and budget for BlackRock’s UK Investment Trust business, ensuring it aligns with wider UK and EMEA objectives.

• Define and lead the Investment Trust Masterbrand and go‑to‑market strategy, converting long‑term business objectives into clear, high‑impact campaigns.

• Serve as the main marketing contact for Investment Trust boards, handling quarterly board reports and trust-specific campaign planning and implementation.

• Deliver coordinated campaigns across owned, earned, and paid channels, including events, digital platforms, website updates, and content programmes.

• Promote operational excellence throughout all Investment Trust marketing efforts, guaranteeing consistent delivery, efficient prioritisation, and scalable implementation.

• Collaborate closely with Product Strategists, Portfolio Managers, Sales and Corporate Communications to transform complex investment stories into clear, compelling and compliant marketing.

Core Skills:​  

We’re seeking an individual who is:

• A collaborative great teammate with strong networking and partner management skills.

• Diligent, organised, and able to manage multiple projects independently.

• Appetite for a fast-paced environment where adaptability and problem-solving approach is key.

• A confident communicator with strong analytical and conceptual skills.

• Demonstrate curiosity and proficiency in bringing to bear AI-enabled tools or new technologies to improve efficiency, decision-making, or client outcomes.

• Experience applying AI or automation to improve workflows, enhance insights, or drive innovation within your function.

Qualifications: 

We’re seeking an individual who is:

• Prior experience in Investment Trust Marketing, preferably engaging both retail and professional audiences.

• Consistent track record across digital channels, campaigns, and events.

• Experience working closely with senior collaborators and managing external partners.

• Minimum 10 years’ experience in marketing, ideally within financial services.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of employee benefits including: retirement investment and tools designed to help you in building a sound financial future; access to education reimbursement; comprehensive resources to support your physical health and emotional well-being; family support programs; and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, race, religion, sex, sexual orientation and other protected characteristics at law.