VP of GTM & Partnerships Marketing, Europe

We're looking for a strategic, growth-minded leader to drive expansion across the UK, CEE, and broader European region. In this the high-impact role reporting to the VP of GTM & Planning, you'll build and execute go-to-market strategies and partnerships that fuel subscriber and revenue growth.

As the VP of GTM & Partnerships Marketing, Europe, you're curious, collaborative, and attuned to the region's media, business, and pop culture landscape. You'll serve as a key advisor to leadership and lead a passionate team focused on growing our fan base across Europe.

• Lead go-to-market efforts across Europe, from Crunchyroll's owned platforms to important partnerships.
• Translate regional strategy into country-level plans across content, product, marketing, and partnerships.
• Shape mid- and long-term growth plans based on market insights, balancing focus and investment to maximize ROI.
• Manage media spend and funnel strategies, collaborating with Paid Media and Regional teams.
• Drive alignment across Business Development, Content, Product, Marketing, and Partnerships.
• Inform product and content strategies with local insights to meet audience needs.
• Guide local partnership efforts from both a marketing and GTM lens.
• Support major launches, campaigns, and strategic deals with telcos, retailers, and payment providers.
• Build and execute full-funnel campaign strategies, in close collaboration with Lifecycle, Content, and Regional Marketing teams.
• Manage top-of-funnel media investments and test campaigns to reach growth goals.
• Lead implementation of regional growth initiatives and ensure smooth execution.
• Build business cases, set KPIs, and measure the impact of regional growth activities.
• Report on performance and go-to-market efforts, identifying areas for improvement and opportunity.
• Use data and regional insights—like local holidays or market behavior—to optimize campaigns.
• Work with Strategy and Finance to shape subscriber targets and growth planning.
• Consolidate marketing performance across territories for a regional view.
• Organize and lead Europe's Regional Growth Summits.
• Be the go-to for Sony, third-party partnerships, and vendor GTM relationships in Europe.
• Lead and mentor a team of Partnership Marketers and Go-to-Market Strategists.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our London office.

• 15+ years of experience in global roles across entertainment, tech, media, or gaming; experience with anime, OTT, or subscription models is a strong plus
• Experience with the European media and entertainment landscape, especially the "Big 5" (DE, FR, UK, IT, ES) and key emerging markets
• Established network of partners, vendors, and freelancers across Europe
• Strategic thinker with the experience to translate our vision into actionable plans
• Experience in digital media, including developing and closing complex, multi-faceted deals or partnerships
• Strong financial modeling, pitch deck creation, and business plan development skills
• Marketing experience supporting large-scale or complex partnership initiatives
• Previous experience in Partnerships or Business Development is a plus
• Success working in distributed, teams across time zones and cultures
• Fluency in English; knowledge of French or German is a plus
• Willingness to travel domestically and internationally and collaborate across U.S. time zones

Crunchyroll's expansion is fueled by both domestic and growing international efforts. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll's owned and operated (O&O) platforms and high-profile third-party distribution partners.

Our mission: delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere. The GTM & Planning team is an necessary part of the Growth & Planning performance marketing organization.

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Employer 5% salary contribution into a DC Pension Plan
• Allowances for Gym & Wellness, Meals, Commuting
• Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store
• Professional Development
• Company's Paid Parental Leave
  • up to 22 weeks for birthing parents
  • up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid