Company Description
Delta Group established our EMEA operation in 1995 with region headquarters in Hoofddorp near Amsterdam to pursue Delta's corporate mission: "To provide innovative, clean and efficient energy solutions for a better tomorrow. "For nearly 20 years, Delta EMEA continues to dedicate in R&D to support the most important businesses with advanced energy-saving technology and solutions.With the acquisition of Energy Systems business from Ascom, a Swiss company in 2003, and Eltek ASA, a Norwegian company in April 2015, Delta has inherited the excellent engineering resources and power design knowledge since 1906 and further development into telecom, industrial and medical markets. It is a significant step forward in Delta’s ability to offer complex high-power solutions, a broader product portfolio and strengthened Delta's position in the European market.
Job Description
We are seeking a highly motivated and creative Website and Digital Marketing Specialist to take charge of leading the development and execution of all digital marketing initiatives, with a strong focus on website strategy, SEO, SEM, and campaign management. This role requires technical expertise, creativity, and a strategic mind to develop and execute cutting-edge digital marketing campaigns that deliver exceptional results.
Website Management:
- Lead the development and execution of the website strategy, including UI/UX design, content strategy, and SEO optimization.
- Collaborate with the corporate team to ensure seamless integration with the CMS.
- Explore and integrate AI-driven tools to enhance website efficiency, personalization, and analytics.
- Monitor website performance and identify areas for improvement.
- Oversee the day-to-day management and maintenance of the company’s websites.
- Collaborate with the corporate team to implement new features and improvements in CMS and the front-end.
Online Advertisement
- Lead the development and execution of data-driven paid search campaigns across Google Ads and other relevant platforms.
- Conduct in-depth keyword research and competitive analysis to identify high-performing opportunities.
- Continuously monitor campaign performance, analyze key metrics, and make data-informed adjustments to optimize budgets and maximize ROI.
- Stay ahead of the curve by exploring and implementing innovative SEM strategies and technologies.
Intranet Management
- Collaborate with internal teams to develop and maintain an engaging and informative intranet.
- Gather and actively incorporate employee feedback to continuously improve the intranet and meet the evolving needs of the workforce.
Innovation & Leadership:
- Proactively identify new opportunities for digital marketing growth and innovation.
- Stay up-to-date on the latest industry trends and best practices.
Qualifications
- Bachelor’s degree in Digital Marketing, Graphic Design, Web Development, or a related field.
- 3+ years of experience in website management, digital marketing, or a related role.
- Proficiency in analytics tools (e.g., Google Analytics).
- Hands-on experience with SEO tools (e.g., SEMrush) and SEM platforms (e.g., Google Ads).
- Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
- Strong understanding of HTML, CSS, and JavaScript.
- Knowledge of UI/UX best practices and wireframing tools.
- Strong creative and visual communication skills.
- Familiarity with AI-driven tools and technologies for web optimization.
- Ability to work collaboratively in a team environment.
- Strong attention to detail and organizational skills.
- Fluent English speaking is a must, German or French proficiency is a plus.
- Excellent written and verbal communication skills.
