Business Intelligence Analyst (Marketing/Commercial)

Who are we?

Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.

The Role:

We’re looking for a Business Intelligence Analyst (Marketing/Commercial) to join our team and provide data-driven insights across player acquisition, retention, and VIP performance. This role is key to helping us understand marketing ROI, optimize promotional spend, and support smarter decision-making across all digital and affiliate channels. The ideal candidate will be hands-on with data, able to build dashboards and segmentation frameworks, and comfortable working closely with Acquisition, Retention, and Commercial stakeholders to turn complex data into clear, actionable insights.

Goals

• Generate insights & support stakeholder decision-making across Acquisition, Retention, VIP, and Commercial teams
• Build reporting setup, automation, and documentation for marketing performance tracking
• Manage campaign analytics, segmentation, and cost optimization across the player lifecycle

Day-to-Day Responsibilities
Acquisition, Retention & Player Lifecycle Analytics

• Set up and maintain key player acquisition and retention metrics, ensuring robust tracking systems from first touchpoint through the full player lifecycle
• Build detailed cohort analysis frameworks to track player performance based on acquisition source, retention behavior, and player value
• Support Affiliate and Digital Marketing channels (paid search, paid social, display/programmatic, in-app, SEO) with data-driven insights into traffic quality, conversion, and ROI
• Build and maintain player segments based on behavioural patterns, value metrics, and lifecycle stages to enable targeted marketing strategies across channels
  

Reporting & Insights

• Maintain and update the data dictionary and reporting documentation for marketing, segmentation, and campaign performance
• Create and manage real-time visual dashboards that consolidate KPIs across Acquisition, CRM, VIP, and Commercial functions
• Generate actionable insights on player behavior and marketing performance, helping teams refine strategy, optimize spend, and improve efficiency
• Provide channel-specific analysis (Affiliate, Paid Media, CRM, VIP) to highlight opportunities and risks
  

Campaign, Cost & Commercial Support

• Partner with Marketing teams to evaluate campaign effectiveness, ROI, and incremental impact across Acquisition and Retention activities
• Monitor and analyse bonus spend and campaign costs, providing recommendations for efficient promotional investment
• Support the VIP team with insights into player performance, activity trends, and retention/value optimization
• Work closely with the management team to provide data-driven forecasts and performance monitoring.
  

What Success Looks Like

• Acquisition and Retention teams use shared, consistent reporting frameworks to track performance and make decisions quickly
• Marketing spend across CRM, Affiliate, Digital, VIP, and Bonus budgets is measured and optimized through clear, actionable insights
• Stakeholders have real-time visibility on player lifecycle performance, campaign ROI, and commercial impact
• The business has a scalable BI framework that balances growth (Acquisition) and profitability (Retention & VIP)

 Requirements:

• Technical Skills & Experience
  • Proven experience as a BI Analyst, Data Analyst, or Marketing Analyst, ideally within online gaming
  • Experience with BI & visualization tools ideally Tableau
  • Solid understanding of digital marketing performance metrics (CPA, ROI, LTV, churn, ROAS, conversion funnels, attribution models)
  • Knowledge of affiliate marketing analytics, campaign tracking, and partner performance measurement
  • Familiarity with player lifecycle metrics (acquisition, retention, churn, reactivation, VIP value)
  • Experience in bonus cost tracking and optimization is a plus
  
  
• Analytical & Business Skills
  • Strong ability to translate data into actionable insights that improve campaign efficiency and ROI
  • Ability to build cohort analyses and segmentation frameworks to support marketing strategies
  • Comfortable managing both growth KPIs (acquisition, conversion, channel performance) and profitability KPIs (retention, player value, VIP performance)
  • Commercial mindset with an understanding of marketing budgets, cost optimization, and forecasting
  
• Soft Skills
  • Strong communication skills - able to present complex data clearly to marketing and commercial stakeholders
  • Detail-oriented but able to keep the bigger business picture in mind
  • Proactive problem-solver who can work independently and manage multiple priorities
  • Collaborative and adaptable - comfortable working with cross-functional teams in a fast-paced environment

What we offer:

• Attractive remuneration package
• Health insurance cover from the first day of work
• Wellness benefit (after probation)
• Optician/Spectacle and Blue Lens Benefit (after probation)
• Breakfast/lunch all week
• Monthly snacks allowance
• Training support
• Modern office facilities
• Dog-friendly workplace
• Exciting Company Events
• Monthly Beer Fridays
• Eur1,000 Refer a friend bonus
• Relocation package (if required)

You should not apply if ...

• You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We are looking for team members who will put in the work that others won`t.
• You cannot take constructive feedback.
• You can`t handle stress and pressure.
• You have the mindset of "Quick Money", this is a marathon, not a sprint.
• You do not embody our core values.