Conference Marketing Manager at Insurtech Insights

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated, and extremely driven people? If so, you might be our next Conference Marketing Manager.

Insurtech Insights is a community, connecting industry executives, entrepreneurs, and professionals. We are a start-up on a growth journey that helps leaders evolve and create stronger businesses through people and technology. We aim to address the challenges and opportunities for Insurance and Insurance Tech. We bring together the most influential executives, investors, and entrepreneurs to share their insights on how technology will shape the future of Insurance, as well as forge long-lasting partnerships and client relationships.

Insurtech Insights is part of United Media (https://www.united-media.com/) which focuses on building large-scale industry media and conference products in sectors such as insurance, HR, private equity, retail, etc. 

As our Conference Marketing Manager, you get the unique opportunity to take ownership of our marketing. To ensure a never-ending growth curve, we provide you with:

• The opportunity of having a real impact - You’ll be getting operational experience in a start-up where both your work and the results are highly tangible and matter to the business.
• Inspiration and guidance - A chance to work closely with our high-performing team as well as with the CEO and CMO of our company.
• Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally.
• Travel opportunity: You will be joining our conferences overseas.
• Invaluable transferable skills - boost your interpersonal, research, organisation, outreach, and project management skills through experience and training.
• Competitive salary

Responsibilities in this job will vary however, they will be mostly centred around:

• Strategy & planning:
• Collaborate with stakeholders to set sales targets, develop customer profiles, identify potential customers, research customer challenges, and maintain an accurate database.
• Campaign & content execution:
• Execute multi-channel campaigns (email, web, social, digital ads) to boost sales, engagement, leads, brand awareness, and revenue.
• Segment audiences using data, tailor messages and optimise campaigns for set objectives.
• Conduct A/B testing to exceed targets; collaborate with digital specialists for content and landing pages.
• Create evergreen content for digital channels, manage the online sales funnel, and qualify leads.
• Analyse campaign results to enhance future effectiveness continually.
• Reporting & analytics
• Maintain reports on sales, leads, and campaign performance. Set and communicate KPI benchmarks. 
• Drive improvements and monitor competitors.

• Bachelor’s degree in business administration, Management, Marketing, or a related field.
• 3-5 years of digital marketing experience, online retail experience or B2B events preferred.
• Experience in digital marketing campaigns and/or online content, with an understanding of campaign performance tracking, execution best practices, and data-driven marketing tactics.
• IT skills: Google Analytics, PPC, marketing copywriting.
• Excellent communication skills and Critical thinking and analytical abilities

August/September 2024

Monday - Friday we work from our office and do not offer remote work.