Who are we?
Welcome to Multiple (https://themultiple.com), your go-to iGaming service provider. We’re here to empower iGaming operators, allowing them to thrive in such a volatile industry. Our years of expertise, cutting-edge technology, and passion for delivering extraordinary player experiences make us the right choice for any company looking to elevate their success. We offer a range of iGaming offerings such as; Gaming Services, Casino Marketing, Sportsbook Marketing and Operations, Creative, Data and B.I, Operations (CS, RPF, KYC), VIP Management, Acquisition, Social Media, Content, Product, Legal and Compliance.
The Role
As our CRM Product Manager, you will serve as the technical backbone of the CRM department. You will be the expert and go-to person for all CRM platforms and tools we use across brands, markets, and verticals (Casino, Live Casino & Sportsbook).
You will play a pivotal role in ensuring our CRM ecosystem is running smoothly, efficiently, and is fully leveraged by the entire team. In addition, you will utilize AI-powered solutions to enhance team workflows, automate manual processes, and drive operational excellence.
You’ll partner closely with CRM stakeholders, Product & Tech teams, and external vendors to drive platform improvements, manage migrations, and lead technical CRM initiatives that support business growth.
Key Responsibilities
CRM Tools Expertise & Ownership
- Act as the subject matter expert for all CRM platforms, tools, and integrations across the group.
- Maintain an in-depth understanding of system capabilities, limitations, data structures, and upcoming enhancements.
- Work closely with vendors to ensure we maximise the value of every CRM tool.
- Internal Enablement, Training & AI Adoption
- Train all newcomers on CRM systems, processes, and best practices.
- Develop and upskill the existing CRM team, ensuring they stay proficient in new features and platform evolutions.
- Promote and guide the adoption of AI-powered tools and workflows to enhance productivity and streamline execution.
- Create and maintain internal documentation, training materials, and process playbooks.
AI & Workflow Optimisation
- Identify opportunities where AI can automate or enhance CRM operational processes, such as audience creation, content generation, asset management, QA, and platform configuration.
- Evaluate and implement AI-driven solutions to boost efficiency, reduce manual workload, and improve campaign accuracy.
- Collaborate with the Head of CRM and Tech teams on AI-related initiatives, ensuring responsible and strategic usage within the CRM environment.
Stakeholder Communication & Feature Governance
- Keep all stakeholders (CRM, Brands, Product, Tech, BI, Compliance, Marketing) informed about platform updates, new features, and potential risks.
- Coordinate with vendor account managers to communicate release notes, roadmap changes, and upcoming improvements.
- Evaluate new feature releases, including AI capabilities, and provide recommendations on implementation.
Technical CRM Projects & Integrations
- Take full ownership of technical CRM projects, such as:
- Migration to new CRM platforms
- Implementation of new CRM tools or modules
- Collaboration with vendor and internal tech teams on integrations
- Development of platform configurations and automation frameworks
- Manage project timelines, requirements, documentation, QA, and rollout processes.
- Ensure seamless communication and alignment across all involved teams.
- Process Optimisation & Innovation
- Continuously seek ways to streamline CRM workflows using automation, AI, and platform capabilities.
- Identify opportunities for new tools, enhancements, or integrations to strengthen CRM performance.
- Ensure data accuracy, platform stability, and optimal tool usage across all brands.
What We Are Looking For
- 3+ years of experience in CRM, CRM technology, marketing operations, or similar roles—preferably within the iGaming industry.
- Strong understanding of CRM platforms (Optimove, Softswiss, Solitics, Omarsys and similar).
- Experience working with product/tech teams on requirements, specs, and QA.
- Solid understanding of customer lifecycle, segmentation, automation, and data flows.
- Exceptional communication skills and ability to translate technical concepts for non-technical stakeholders.
- Project management experience, especially with implementations or migrations.
- Analytical mindset and strong problem-solving skills.
- Ability to work cross-functionally and manage multiple ongoing projects.
Nice to Have (but not mandatory)
- Experience with SQL or BI tools.
- Prior experience in iGaming, mobile app CRM, or multi-brand environments.
- Familiarity with APIs, event structures, or basic technical troubleshooting.
- Experience with LLM-based tools, prompt engineering, or AI automation platforms.
- Experience working with remote teams and global vendors.
What we Offer:
Attractive remuneration package
Health Insurance
Wellness benefit (after probation)
Optician/Spectacle and Blue Lens Benefit (after probation)
Breakfast/lunch all week
Monthly snacks allowance
Training support
Modern office facilities
Dog friendly workplace
Exciting Company Events
Monthly beer Fridays
Eur1,000 refer a friend bonus
One day birthday holiday
You should not apply if...
You want a normal 9-5 job. This role is not easy & requires an all-in mentality. We`re looking for team members who will put in the work that others won`t.
You cannot take constructive feedback.
You can`t handle stress and pressure.
You have the mindset of "Quick Money", this is a marathon, not a sprint.
You do not embody our core values.
