Global Senior Procurement Category Manager - Digital, Data and E-Commerce

Global Procurement, Senior Category Manager - Digital, Data and E-Commerce

Function: Global Procurement – Marketing & Commercial A&P
Location: London / Edinburgh / Glasgow / Dublin / Madrid / Amsterdam / Budapest (hybrid) | Reports to: Global Head, Media & Scale Reach Sourcing

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating!

About the role

Global Procurement delivers meaningful contribution towards Diageo’s business, productivity, and growth goals. Within Marketing & Commercial A&P, the Digital, Data & eCommerce category creates value to enable growth and margin through joined-up strategy, sourcing, negotiation, return on investment optimization and relationship management delivered through holistic thought partnership and cross functional influence to find the effectiveness–efficiency sweet spot for our Advertising and Production investments.

This category is sophisticated, with varying partner needs. The role’s prime accountability is to drive value by partnering as a thought leader with the Consumer Digital Transformation team and ensuring commercial elements are implemented thoughtfully with suppliers and agencies. This requires leading sourcing strategies to improve overall value and return on investment whilst minimising risk and assuring quality of delivery and performance.

Key responsibilities

Leads the category alongside a small central team with market contributors.

• Category leadership & sourcing strategy
  Lead sourcing strategies that improve value and return on investment; ensure thoughtful, outcomes-based implementation of commercial elements of spend with suppliers and agencies while promoting the highest standards of ethics and compliance consistently. Deliver and harness benefits through excellent demand, relationship, and contract management.

• Transformation partner
  Play a key role in developing and driving Diageo’s digital, data and eCommerce transformation, articulating the journey and vision to align collaborators, connecting across the business through the unique external and cross-business view procurement brings, and using data to unlock new verticals of value.

• Business partnering
  Partner with global marketing and digital teams driving transformation of Diageo digital practices. Bring understanding of marketing science, analytics, eCommerce, and ad-tech systems to provide vital expertise.

• Ecosystem & market intelligence
  Lead and enhance Diageo’s understanding of the agency/partner landscape, supply chain, innovations, and technologies; provide external benchmarks to drive value.

• Value delivery & Stakeholder Management:
  Create programmes that deliver productivity targets; run joint objectives and KPI-based reviews with suppliers/agencies; agree development plans to lift performance.

Skills, experience & capabilities

• Extensive experience in procurement/marketing procurement OR digital/e-commerce with understanding of how commercials can be constructed to enable growth and drive value.

• Proven procurement rigor in digital/marketing services (strategy, sourcing, contracting, supplier performance).

• Strong digital & eCommerce fluency (B2C, D2C, social commerce) with a value/return on investment lens.

• Commercial + tech acumen across CRM/CDP, MarTech, and commerce platforms; can translate capability into clear commercial terms.

• Fluency in marketing science, analytics, eCommerce, and ad-tech systems and the contracting levers to inform commercial choices.

• Proven ability to partner cross-functionally, align collaborators, and operate in transformation contexts. Comfort and ability to drive progress in ambiguity / new spaces.

• Stakeholder influence at senior/C-suite level; clear writing and decision framing.

What We Offer

• A chance to shape the company’s future and create a legacy.

• Portfolio scale: Manages a supplier ecosystem influencing c.$100m+ of A&P investment

• An inclusive and fun team culture also committed to ethics, diversity, and performance.

• Opportunity to shape Diageo’s digital, data and eCommerce journey and unlock business performance through data-driven decisioning.

• High-visibility role partnering with global Marketing and Digital teams and Global Procurement leadership.

• Procurement is a strategic function here with potential for growth within and across functions.

Working with us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, outlooks, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

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