Own and build Fluent’s marketing function, including positioning, brand narrative, content-led demand generation, product launches, website conversion, sales alignment, PR, events, marketing technology, budget, and agency relationships. The role supports international expansion across the US and APAC and requires strong B2B marketing expertise in financial technology, capital markets, or complex enterprise technology.
Description
Fluent builds ultra-low-latency FX connectivity, trading and distribution technology for banks and market makers. Our clients include blue-chip global banks, and we've been recognised by the industry for connectivity and latency. We're now expanding into new regions, a wider range of banks and new asset classes. To support this momentum, we need a visionary marketing leader to build the function from the ground up.
The role
You will own marketing at Fluent from the start. We are looking for a hands-on, highly strategic leader to set our core narrative, build a high-performing marketing engine, and work shoulder-to-shoulder with our Sales and Product teams.
You’ll be writing, shipping, and actively shaping our brand voice.and you’ll build the team and agency set-up as the business grows.
Key responsibilities
Positioning and narrative
- Turn our current positioning work into a single core story and message framework that Sales, Marketing and the executive team all use.
- Develop a distinctive, confident brand voice.
- Name and own our key ideas, problems and capabilities, GTM & Demand generation
- Build messaging and content paths for our different bank segments
- Support the launch of our new SaaS offering for regional banks, from positioning and launch plan to demand generation.
- Create a content programme
- Run targeted, content led campaigns across LinkedIn, email, search and events
- Own the website experience, including the content hub, launch pages and conversion paths.
Sales alignment, Operation & PR
- Work with the CRO and sales team on a shared pipeline view, sales collateral, demo and workshop materials, and RFP content.
- Support the US and APAC expansion with regional marketing and local event presence.
- Maximise ROI from industry conferences through rigorous pre- and post-event follow-up Build an industry recognition with an awards, PR and analyst relations programme.
- Choose and implement the marketing technology stack (CRM integration, automation, analytics).
- Own the marketing budget, agency and freelancer relationships.
- Senior B2B global marketing experience in financial technology, capital markets or similarly complex enterprise technology.
- A record of building or substantially rebuilding a marketing function, ideally at a growth-stage firm.
- Strong writing and storytelling skills, with an ability to turn complex technology into a clear argument.
- Experience of content-led demand generation and measuring it against pipeline.
- Credibility with senior technologists and traders, and comfort working directly with the executive team.
- Based in London, with willingness to travel.
Desireable:
- Knowledge of FX, e-trading or banking technology buyers
- Experience launching SaaS or platform products, including in a regulated environment.
- Experience driving international go-to-market, inc the US/APAC.
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