Lead the global social media and organic content strategy, focusing on brand growth, community management, and influencer marketing efforts.
We’re looking for a senior profile to lead our global social media and organic content strategy. This person will be responsible for scaling the brand’s digital presence, defining its tone and narrative across key platforms (Instagram, TikTok, LinkedIn, YouTube, Reddit, etc.), driving community growth, managing influencer marketing actions and campaigns, and coordinating the production of relevant content, from editorial campaigns to video formats and series.
This role reports directly to the Brand Director, and their work will directly contribute to Holafly’s brand awareness and reputation as a disruptive scale-up in the eSIM and travel-tech industries.Key Responsibilities
- Design and execute the social media strategy aligned with brand and growth objectives.
- Lead the multi-channel editorial calendar and coordinate always-on and seasonal campaigns.
- Oversee content creation (text, image, video) in collaboration with the creative and production teams.
- Manage community managers, content creators, and external agencies.
- Plan and execute influencer marketing campaigns, identifying creators and managing end-to-end collaborations.
- Monitor KPIs related to growth, engagement, and awareness.
- Work closely with PR, Influencer, and Paid Media teams to amplify key messages.
- Identify trends, cultural opportunities, and emerging content formats.
- 5+ years leading content and social media in consumer-facing brands.
- Experience managing creative and content teams.
- Deep knowledge of algorithms, formats, and best practices on IG, TikTok, YouTube, and LinkedIn.
- Strategic mindset and strong brand vision.
- Fluent English (required).
Similar Jobs
Cloud • Software
The Senior DevOps Engineer will design and maintain application deployment tools, enhance observability, collaborate with engineers, and enforce security standards.
Top Skills:
AWSDjangoGithub ActionsGoGrafanaHelmLokiMimirPrometheusPythonShell ScriptingTerraform
Fintech • Professional Services • Consulting • Energy • Financial Services • Cybersecurity • Generative AI
The AI Business Analyst will facilitate AI integration in wealth and asset management, engage stakeholders, support agile delivery, and drive responsible AI adoption.
Top Skills:
Ai TechnologiesGenerative AiMicrosoft Copilot StudioNatural Language ProcessingPower AutomatePower PlatformWorkflow Automation
Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
The Senior Partnerships Manager will drive partnership strategies in music and entertainment, manage existing partner relationships, pursue growth opportunities, and represent Airwallex at industry events.
Top Skills:
Google SuiteLooker
What you need to know about the Edinburgh Tech Scene
From traditional pubs and centuries-old universities to sleek shopping malls and glass-paneled office buildings, Edinburgh's architecture reflects its unique blend of history and modernity. But the fusion of past and future isn't just visible in its buildings; it's also shaping the city's economy. Named the United Kingdom's leading technology ecosystem outside of London, Edinburgh plays host to major global companies like Apple and Adobe, as well as a growing number of innovative startups in fields like cybersecurity, finance and healthcare.
