At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.
We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
The Marketing Analytics Lead will be responsible for analyzing marketing data to drive strategic decisions and optimize performance. In partnership with our other Marketing Analytics Lead, you will manage data collection, generate insights, and collaborate with teams to measure marketing effectiveness, ensuring the use of analytics tools to boost ROI and engagement.
This is a full time, remote role reporting to the Senior Director of Marketing Operations.
What you’ll be doing:
- Own the data hygiene for the marketing team, ensuring accuracy and consistency across all data sources to enable effective decision-making.
- Collaborate with Sales, BI, Engineering, and Marketing Leadership to ensure alignment on data needs, forecasts, and performance metrics critical to achieving KPIs.
- Own key marketing analytics processes such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis to ensure accurate tracking and reporting of marketing performance.
- Partner with the Business Intelligence (BI) team to set up and maintain tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics.
- Enable the marketing team to track and report on their own campaign performance, providing tools, training, and support to foster self-sufficiency in data reporting.
- Execute on marketing analytics initiatives to ensure the right data is collected and interpreted to optimize campaigns and improve lead generation.
- Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI.
- Continuously monitor and improve the integrity and accessibility of marketing data to ensure that teams are equipped with the necessary information to drive results.
What success looks like in this role:
- Effective execution of marketing analytics initiatives, ensuring timely, data-driven decision-making.
- Strong collaboration with Sales, Business Intelligence, and Marketing leadership to align on key data, forecasts, and insights needed to achieve KPIs.
- Delivery of accurate and actionable marketing analytics reports that support strategic business decisions and drive measurable improvements.
- Proactive identification of trends and opportunities, using data to optimize marketing strategies and improve conversion rates.
- Clear alignment between marketing and sales teams, leading to better-targeted campaigns, higher-quality leads, and maximized ROI.
What we expect from you:
- 5+ years of experience in marketing analytics, with B2B and B2B2C experience
- Strong proficiency in Google Analytics, Mixpanel, and Looker, or other analytics tools
- Strong proficiency in Iterable
- Ability to translate complex data into actionable insights
- Excellent communication skills and ability to collaborate with cross-functional teams
The target base salary range for this position is $147,140 - $183,930, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:
Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.
Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values
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Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
