At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.
We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.
We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, William K Warren Foundation, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.
Spring Health is looking for a Senior Lifecycle Marketing Manager to drive improvements to our member experience journey, ensuring a seamless transition from member to patient while optimizing conversion rates, revenue, and patient outcomes. This role will be instrumental in building high-impact, data-driven lifecycle marketing strategies that enhance engagement, drive appointment bookings and attendance, and ultimately improve health outcomes.
This role is perfect for an Iterable expert, a growth marketer with a strong testing mindset, and someone who thrives in a fast-moving, cross-functional environment. You’ll lead high-impact experimentation and collaborate with Product, Data, BI, Engineering, and CS teams to optimize marketing automations and drive continuous improvements.
What You’ll Be Doing:
Own and Optimize Lifecycle Marketing Campaigns
- Develop, execute, and refine multi-channel engagement strategies (email, SMS, push notifications, in-app messaging, direct mail) to drive conversion, retention, and revenue growth.
- Identify friction points in the member-to-patient journey and develop data-driven strategies to optimize touchpoints and improve conversion rates.
- Implement behavioral and predictive modeling to enhance personalization and engagement.
- Act as an Iterable SME, managing campaign execution, audience segmentation, and workflow automation.
Experimentation & Growth Optimization
- Drive a robust A/B testing roadmap to continuously refine messaging, targeting, and channel mix.
- Establish segmentation strategies that leverage member behavior, demographics, and engagement history to optimize lifecycle marketing performance.
- Partner closely with the patient pod members (product, eng, design, data, and marketing) to support product / pod driven initiatives and experiments.
Cross-Functional Collaboration & Stakeholder Management
- Work closely with Product, Engineering, BI, and Customer Success teams to align lifecycle marketing initiatives with product experience and member needs.
- Partner with Marketing Creative and Clinical Content teams to develop cohesive messaging and touchpoints.
Performance Measurement & Reporting
- Define and track key lifecycle marketing KPIs, including conversion rates, engagement metrics, appointment bookings, and revenue impact.
- Work with Marketing Analytics and BI to build reporting frameworks and dashboards to improve visibility into lifecycle marketing performance across the org.
- Establish QA and process frameworks to ensure flawless execution of marketing campaigns and automation workflows.
What Success Looks Like in This Role:
- Optimized Member-to-Patient Journey → Increased appointment bookings and attendance, leading to higher patient conversion rates.
- Scalable & Automated Marketing Systems → Efficient, data-driven lifecycle marketing programs that are measurable and scalable.
- High-Impact Experimentation & Personalization → Constant testing and iteration, delivering measurable lift in engagement and revenue.
- Cross-Functional Alignment → Strong collaboration with Product, Data, and Engineering teams to enhance lifecycle marketing strategies.
- Flawless Execution → Robust QA processes, ensuring that all campaigns are executed seamlessly and without errors.
What We’re Looking For:
- 5-8+ years of experience in lifecycle marketing or growth marketing, preferably in healthtech, B2B2C, or D2C.
- Deep expertise in marketing automation platforms, with a strong preference for Iterable.
- Strong background in multi-channel marketing (email, SMS, push notifications, in-app messaging, direct mail).
- Highly analytical and data-driven, with experience in A/B testing, segmentation, and funnel optimization.
- Ability to interpret data, define success metrics, and iterate based on performance insights.
- Excellent cross-functional collaboration skills, with experience working closely with Product, Engineering, and BI teams.
- Strong process and QA management skills to ensure smooth execution of lifecycle campaigns.
- Growth mindset—a passion for testing, learning, and constantly optimizing strategies.
- Passion for mental health and healthcare innovation, with a desire to drive real-world impact on patient outcomes.
The target base salary range for this position is $125,520 - $156,900, and is part of a competitive total rewards package including stock options and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.
Benefits provided by Spring Health:
Note: We have even more benefits than listed here and below, your recruiter will provide more in-depth information as you continue in the interview process. Benefits are subject to individual plan requirements and eligibility criteria.
- Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
- Employer sponsored 401(k) match of up to 2% for retirement planning
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
- We offer competitive paid time off policies including vacation, sick leave and company holidays.
- At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
- Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
- Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
- Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
- Up to $1,000 Professional Development Reimbursement a year.
- $200 per year donation matching to support your favorite causes.
Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates. At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply.
Ready to do the most impactful work of your life? Learn more about our values, what it’s like to work here, and how hypergrowth meets impact at Spring Health: Our Values
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Spring Health is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic. We also consider qualified applicants regardless of criminal histories, consistent with applicable legal requirements. Spring Health is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans. If you have a disability or special need that requires accommodation, please let us know.
