Abbott Logo

Abbott

Marketing Planning Manager - Multitherapy

Posted 21 Hours Ago
Be an Early Applicant
3 Locations
Mid level
3 Locations
Mid level
The Marketing Planning Manager will implement strategies for the marketing and sales of complex products, conduct market research, oversee product development, and monitor sales performance to identify opportunities. This role involves liaising with various departments to adapt plans and improve sales performance.
The summary above was generated by AI

     

JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

Summarize the main purpose of the role.

Implement a marketing and sales strategy for one or more of the organization's more complex, controversial, or strategically significant products/services in order to meet established sales or market share targets.

MAIN RESPONSIBILITIES

Conduct market research, oversee product development and design, set prices, launch new products, oversee advertising campaigns, and monitor sales performance to effectively market assigned products/services.

Monitor, analyze, and evaluate domestic and international market trends, consumer behavior and competitor activity to identify market opportunities for the product/service.

Monitor, analyze, and evaluate product performance and customer feedback to generate new product ideas.

Identify product/service changes to meet customer needs.

Liaise with other areas of the organization (e.g., production, R&D) to implement these changes.

Prepare sales forecasts and budgets.

Monitor sales volume, revenues and costs against forecasts.

Adapt plans to improve the sales performance of the product/service.

Liaise with advertising and promotions specialists to design sales campaigns and sales collateral for the product/service that are effective and appropriate for the target audience.

 

QUALIFICATIONS

Education

Education Level

Major/Field of Study

Or

Education Level

Associates Degree (± 13 years)

 

 

Masters Degree (± 18 years)

in Engineering

 

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:Product Management

     

DIVISION:EPD Established Pharma

        

LOCATION:India > Mumbai : BKC Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:Standard

     

TRAVEL:Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

     

     

     

Similar Jobs

6 Hours Ago
3 Locations
Senior level
Senior level
Healthtech
The Marketing Planning Manager will lead the development of healthcare professional (HCP) properties in the GI therapy space, manage education programs for core specialties, foster partnerships for workshops, and represent Abbott at conferences. Responsibilities also include evaluating program impacts and ensuring compliance with legal and regulatory standards.
5 Hours Ago
3 Locations
Mid level
Mid level
Healthtech
The Marketing Planning Manager is responsible for implementing marketing and sales strategies for complex products, conducting market research, overseeing product development and design, and launching new products. The role includes monitoring market trends and product performance, preparing forecasts, and collaborating with other departments to enhance sales performance and meet market demands.
19 Days Ago
3 Locations
Mid level
Mid level
Healthtech
The Marketing Planning Manager is responsible for implementing marketing and sales strategies for complex products/services, conducting market research, monitoring trends, overseeing product and advertising campaigns, and preparing sales forecasts and budgets.

What you need to know about the Edinburgh Tech Scene

From traditional pubs and centuries-old universities to sleek shopping malls and glass-paneled office buildings, Edinburgh's architecture reflects its unique blend of history and modernity. But the fusion of past and future isn't just visible in its buildings; it's also shaping the city's economy. Named the United Kingdom's leading technology ecosystem outside of London, Edinburgh plays host to major global companies like Apple and Adobe, as well as a growing number of innovative startups in fields like cybersecurity, finance and healthcare.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account