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As the Marketing Specialist, you will be responsible for developing and driving key marketing and business objectives for the RaySafe (a Fluke Health Solutions company) portfolio. This includes involvement in setting strategic direction for the worldwide business, meeting revenue and profitability targets, building & leading high-performance programs, and creating sales enablement tools and content in order to help achieve global revenue growth.
You will be working cross-functionally to integrate marketing strategies within Sales and Product Management.
Responsibilities:
- Learn the technical and economic environment influencing the business, including the procedures, the key decision makers, and business barriers and motivations.
- Build relationships with key internal and external stakeholders, including with cross-functional team members, product management colleagues, field selling organization, channel partners, and end users.
- Develop and execute product launch plans including: developing product positioning, defining marketing messages and collateral, developing sales and physician education programs and training both domestic and international marketing and sales teams
- Form strong relationships with top industry organizations, associations, groups, vendors, and thought leaders
- Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for growth.
- Contribute to the development of annual plans that clearly outline franchise objectives, strategies, tactics and activities. Execute specific projects and/or tactical plans to deliver profitable growth and maximize global market opportunities.
- Contribute to the identification and execution of a well-tailored self-development plan.
- Visiting Hovas, Sweden approximately once a month.
Required qualifications:
- Undergraduate degree
- 5+ years of successful related business experience
- Medical device experience
- Global product launch experience
- Demonstrated record of success working in a team environment
- Excellent communication and interpersonal skills, as well as innovation, planning, and execution
- Ability to travel 30% internationally and locally
Preferred Qualifications:
- Sales experience or product management experience
- Strong business acumen, communication, and strategic thinking.
- Experience in medical device quality assurance or biomedical engineering
- Degree in Science or Engineering
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About Fluke Health Solutions
Comprised of four industry leaders—Fluke Biomedical, LANDAUER, RaySafe, and Victoreen — Fluke Health Solutions (FHS) leads the biomedical and radiation detection markets with innovative products and services that help keep customers, patients, and clients safe. Fluke Biomedical leads the world in manufacturing biomedical test equipment like defibrillator analyzers and digital pressure meters. LANDAUER measures radiation exposure with dosimeter and radiation monitoring badges. RaySafe is the worldwide leader of X-ray test equipment, real-time staff dosimetry, and radiation survey meters. And Victoreen instruments are the trusted source for radiation monitoring systems and quality assurance for nuclear power professionals. At FHS, we believe in your potential — your ability to learn, grow and contribute in meaningful ways. And we believe in giving you the opportunity, accountability, and visibility to do just that.
We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at [email protected].
