Job Description
We are seeking a dynamic and passionate Paid Media Analyst to join our paid media team. In this crucial role, you will collaborate closely with our paid social and display leads, driving excellence in these areas. Your contributions will be vital in shaping our success and expanding our reach into new markets.
As a Paid Media Analyst, you will play an integral role in our paid media team, working closely with internal stakeholders to drive growth and optimize campaign performance. This position offers a unique opportunity to operate in a dynamic environment within the firm, where culture and collaboration are highly valued.
Job Responsibilities:
- Collaborate with paid social and display leads to support a comprehensive strategy that resonates with target audiences and aligns with commercial goals.
- Own campaign setup, including ad serving and trafficking of display creative assets.
- Conduct regular competitor analysis.
- Monitor and analyze paid social, display, and YouTube performance using analytics tools, and suggest optimizations.
- Collaborate with cross-functional teams, including marketing, design, and content, to update and create new paid social and display creatives, ensuring approval from legal and compliance teams.
- Prepare regular reports on performance, competitor analysis, and provide insights and recommendations for improvement.
- Support paid social and display leads in delivering strategic initiatives.
Required Qualifications, Capabilities, and Skills:
- Previous experience working in a digital marketing team desired.
- Experience with web and app analytical tools.
- Passion for exploring the latest digital trends.
- Analytical mindset with a test & learn approach, comfortable working with data to identify trends and growth opportunities.
- Strong attention to detail with a focus on effective documentation to support collaboration.
Preferred Qualifications, Capabilities, and Skills:
- Experience in paid social, display, and YouTube campaigns.
- Strong interpersonal skills and ability to work in a hyper-collaborative environment.
#ICBCareer
About Us
J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
About the Team
Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.
