The Endorsement Licensing Manager creates and implements licensing strategies, manages endorsement programs, and fosters client relationships to drive revenue.
What we're offering you:
The Job
The role of the Endorsement Licensing Manager is to generate profitable revenues from selling the benefits of the tremendous value of MVF brands to consumer businesses wishing to endorse their award-winning products. This is achieved by selling and delivering both logo and other brand asset packages to partners wishing to have their products endorsed.
Reporting directly to the Managing Director, this role is an important and integral part of the company strategy and as such works closely with key stakeholders to ensure that the company maximises all opportunities that present themselves by building close long-term client relationships. With MVF's growth strategy developing globally, it is envisaged that this role will over time expand to cover responsibility for multiple territories.
Key role responsibilities
Essential skills and experience
About MVF
MVF powers growth for our clients by connecting them to potential customers.
The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win.
This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need.
We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they're interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
- Summer Fridays
- Competitive holiday benefits - 25 days a year paid holiday, plus 8 bank holidays (increases 1 day a year up to 30 days)
- Hybrid working - 3 days a week in the office
- Closed for Christmas holidays - Extra days not taken from your annual holiday allowance.
- Work from anywhere for 2 weeks a year
- Life Assurance and Income Protection to protect your loved ones
- Benefits allowance for health, dental, and vision coverage
- Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Defined Contribution Pension and Salary Sacrifice Scheme
- Be Well: Our award-winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- 2 charity days a year
- Free breakfast when in the office
The Job
The role of the Endorsement Licensing Manager is to generate profitable revenues from selling the benefits of the tremendous value of MVF brands to consumer businesses wishing to endorse their award-winning products. This is achieved by selling and delivering both logo and other brand asset packages to partners wishing to have their products endorsed.
Reporting directly to the Managing Director, this role is an important and integral part of the company strategy and as such works closely with key stakeholders to ensure that the company maximises all opportunities that present themselves by building close long-term client relationships. With MVF's growth strategy developing globally, it is envisaged that this role will over time expand to cover responsibility for multiple territories.
Key role responsibilities
- Creating and implementing an agreed Endorsement Licensing strategy across MVF brands
- To manage all aspects of the endorsement licensing programme and deliver the relevant assets to all commercial partners
- Working to the agreed budget, reporting on revenues and revenue development
- Working closely with key stakeholders in the business to develop new ideas from which MVF can generate fresh licensing and endorsement revenues
Essential skills and experience
- Excellent understanding of brand and content licensing across different channels, ideally in media or publishing
- Expertise in client management, sales and negotiation with the ability to make new client contacts and form long lasting business relationships
- Solid experience of budget management and financial phasing across multiple channels
- Ability to create bespoke packages to match our clients' commercial needs
- Excellent communicator at all levels both reporting up to key stakeholders as well as constructing complex and robust client focussed presentations
- The ability to think strategically in order to continue to develop the commercial programmes that MVF offers to endorsement partners
- An understanding of the importance of the protecting the company's IP whilst ensuring that MVF maximises the value of that IP in the most efficient manner possible
- Experience in writing tight contracts and good contract management skills alongside a basic understanding of the legal framework that covers the usage of the MVF IP
About MVF
MVF powers growth for our clients by connecting them to potential customers.
The digital marketing landscape is complex and constantly evolving. Businesses need experts who are tracking that evolution and finding new ways to innovate and win.
This is where MVF comes in. We match readers, buyers & business leaders with the brands & companies that make the products and services they need.
We do this by building relationships with potential customers at each stage of the marketing funnel by offering insights, information, and tools to help them learn more about the things they're interested in. We build profiles on our audiences, guide them through purchase decisions, and ultimately connect them to the right products/services when they are ready to buy. Our clients trust us as experts in lead generation, which frees up their time to do what they do best.
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